Judge, 1925-04-11 · page 4 of 36
Judge — April 11, 1925 — page 4: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advertising and humor content** rather than political satire. The main advertisements feature: 1. **Hortlicks Lactel Lollypops** - a children's candy product claiming to contain concentrated milk 2. **Krazy Kracks** - a word game offering judges' prizes The page includes three separate pieces: - **"Baby Loves Them"** - illustrated advertisement showing children with the milk lollypops - **"Irony"** - a brief comedic sketch about office/waitress interactions and advertising psychology - **"Another Drive"** - describes a Rotary Club meeting selecting advertising slogans, with humorous suggestions about teeth and good-bye The humor relies on wordplay and gentle mockery of business culture and advertising practices, rather than political commentary. The cartoons satirize early 20th-century American consumer culture and commercial absurdity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Patent not applied for! Another Drive t was Rotary Club night in Pyorrhea Town, and the _presi- dent had the floor. ‘*Fellow-germs,”” he said, “up to date, great as have been our efforts, we are unable to take rank with the hundred per centers. One out of five, escapes!” “The chair,” remarked the chair- KRALY RACKS “give 2 sentence with the word f) Doily” “Doily boid gits de woim.” Judge pays $5 for h krazy krack printed. man germ, “is open to suggestions.” And finally, after the tumult and the voting had died, it was decided that the business of the evening should be to select a fitting slogan. The following five were suggested: “Good-by, teeth, means good-by, toothache!” “Happiness in every coccus.” “A well-d'seased customer is the best advertisement.” “Don’t wait for a motor accident, lose your teeth the pyorrhea way.” “Forward, by gum!” Then, in accordance with the spirit of the coming campaign, all five were selected. Gardner Rea Trony Or You Hit the Nail on the Head That Time A Cameo-like Reproduction of a Criss- Cross Section of American Business Life Time—to eat Place—to cat Prospective Big Account—Now, Mr. Milline, I think we can talk business. High Powered Advertising Solici- tor—As I was saying, Mr. West, we must first get at the psychology of your new toothless comb in order to circumvent the inevitable sales re- sistance that so thwarts the stimu- lus given to any worthy product by the consistent and steady use of planned publicity. The cumulative effect so easily debauched by spo- radic forays into the mysterious forces which we call advertising but which in reality are nothing more nor less than— Waitress—Applesauce, Carroll fae “Keep that schoolgirl! complex- ion,” the advertisement advised. “No, thanks!" murmured the erring husband, as he wiped the powder and rouge off of his face and hurried home to his wife. Funnybones/ ~ To be popular the modern girl { must powder her face and neck. —\ Adtertising! comicbooks.com