Judge, 1925-04-11 · page 29 of 36
Judge — April 11, 1925 — page 29: what you’re looking at
What you’re looking at
This cartoon satirizes early-20th-century advertising culture and corporate decision-making. A company president and his creative team—two copywriters, two visualizers, and a janitor—meet to develop a slogan for "Kraus Krisp Kandies." The satire targets how advertising agencies actually *work*: the executives spend the conference discussing golf games and personal connections rather than brainstorming. The janitor, sitting silently throughout, produces the only genuinely useful idea ("Kandies like your mother use to make"), which the president immediately adopts and claims credit for. The joke exposes that real advertising success comes from luck and clichéd sentimentality rather than the pretentious "creative process" the agency performs. The visualizers' absurdist comment about North Dakota rainfall "equaling the hypotenuse" mocks pseudo-intellectual corporate jargon used to mask lack of actual ideas.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why not utilize the great open spaces on the ocean's highways? The Advertising Agency Goes into Conference T" president, two copy writers, two visualizers and the janitor enter the restful room, tapestried in old rose. Forty ash receivers recline on the mahogany table. All seat es and light gold-initialed cigarettes. The conference is on! The president rises. “Boys,” he democratically fires the opening gun. “We've got to get up an original slogan for Kraus Krisp Kandies. They are made in germless, sun- flooded factories by eugenic girls in white overalls. No human hand touches them until they reach your mouth.” First copy writer: “I played golf yesterday with Kraus’ brother. He's president of the Transparent Door Company. They're going to take double-page spreads in the farm papers next year and I'm after the account.” Second copy writer: “Kraus plays a pretty good game himself. Sun- day he almost made the course in par.”* Two visualizers (as one): ‘The average mean rain fall last year in North Dakota never equaled the square of the hypotenuse. Or, if Rube Goldberg will do the illustra- tions, children will cry for it.” President: ‘Well, hurry up that. slogan. I'm playing a foursome this afternoon.” Janitor (carrying out basket of cigarette butts): “I got a good idea. Call them ‘Kandics like your mother use to make. President: “Splendid! Can't beat a conference for getting up original ideas. Hand letter it and send it down with that Harvard cub in the Brooks suit. Must leave now, Prom- ised to let Kraus use my new clubs to-day.” The conference ends. The janitor opens the windows. Arthur L. Lippmann The Fragrance of Fresh Cut Lilacs is in ED. PINAUD’S LILAC VEGETAL ED. PINAUDBLDG. NEWYORK Bostons are preferred because of these superior points: > All-Rubber ings taut—for > Hook D> Slide A: D> The pad without a pucker. George Frost Company, Makers, Boston How did your garters look this morning? Learn Cartooning At Home—in Your Spare Time Method of tearhing tal Grawing easy to tarp stamps for full informatio THE LANDON SCHOOL 1483 National Bidg., Cleveland, 0. comicbooks.com