Judge, 1925-04-11 · page 27 of 36
Judge — April 11, 1925 — page 27: what you’re looking at
What you’re looking at
This page from **Judge** satirical magazine contains two distinct sections: **Left side - "Judge Remarks":** A column of brief satirical quips about popular consumer products and their advertising claims. References include Eversharp pencils, Sapolio soap, Fatima cigarettes, Bull Durham tobacco, Sunkist oranges, and Ivory Soap. The jokes mock exaggerated advertising claims—for example, claiming Eversharp pencils changed "the nation's pencil habits" in five years, or that Ivory Soap is "99 44/100 per cent. pure" (sarcastically questioning what the remaining fraction is). **Right side - Advertisement and cartoon:** Features a Fatima cigarettes ad with the slogan "What a whale of a difference just a few cents make," followed by a cartoon showing people crammed in what appears to be a streetcar or public vehicle, unable to escape repetitive advertisements. The caption suggests ads should have "a roll...with a handle to turn them"—mocking the inescapability of advertising in public spaces. **Overall point:** Satirizing both exaggerated product advertising and advertising saturation in American consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE /| REMARKS U Paint & Varnish face ve the sure | 1 you save all.’ Erersharp—"In five years Ever- | sharp habits. edd the nation’s pencil Crossword puxiles did it in fire months! the hours go faster!” nit’ Jackete—"X million and more ine Americans kn the seven-letter word ending in OJ” AU together, boys—SAPOLIO, Trav tone—* Americans should pro- fai Wh t a whale of a difference Justa few cents make Fi } duce their own rubber.” Isn't that stretching it a bit? Fatima—"What a whale ference just a few cents mi Ask Dad, he knows! McCallum Hoxiery—"You just know she wears then.” Look: for the red and white label! ¥ Vaur—"No more shiny nose.” / Page Mr. Volstead! Bull Durham—“100 cigarettes, fif- teen cents.” That's a lot of Bull! | Sunkist — Oranges- habit is almost inv with successful men. The orange | | bly associated Not in the Irish Free State! | | | b | | | | F “Time to retire.” | Isn't that slightly improper, Mr. Censor? | Durham Dupler—"The razor men swear by—not at.” | Trory Soap—"99 44/100 per cent. ¥ pure.” How about that other 56/100 per | | We often have to hang in front of the same ad and stare at it for an hour. | cent., Mr. Sumner? | We suggest there be a roll of ads with a handle to turn them. - L — ~ | 25