Judge — April 11, 1925 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AT THE FLOWER SHOW “Isn't it too wonderful for words!” “Maybe coming here to-day will take the place of our going to the country this summer.” “SAY IT WITH FLOWERS” by Don Herold T First we thought we would live in the country all year round. Then we moved to the city and decided we would live in the country in the summers. Now I have a still better idea. I think we will live in New York all the time and go to the flower show at Grand Central Palace once a year. That will be getting nature down toa fine point. It will be putting nature in her place. For $1 a year I can get practically all the outdoor life I need, in Grand Central Palace. An afternoon at the flower show! How refreshing, how elevating! In the back of the flower show catalog I read this para- graph: “You will seldom, if ever, find a person who likes flowers to have a harsh or biting manner.” And it is true, isn’t it? I haven't a bite in me since I saw all those won- derful flowers yesterday afternoon, and I don't expect to be harsh for a whole year. Yes, I must go to the flower show once a year. It will be my own patented process for remov- ing my bite. Of course, I hardly think that this somewhat meager association with flowers will suffice Mrs. Herold. Not that she has any more bite in her than I have. But flowers do not go as far with her as they do with me. I am confident that I can be sweet for a whole year on the gorgeous sights and luscious smells I stored up yesterday afternoon, but I know that Mrs. Herold will have to have a bulb or two on the window sill of the apart- ment, throughout the year, to bolster her through. I am broadminded enough to in- (Continued on page 30) The Development of an Advertising Man 1904—At the age of eight he writes a pretty little piece for the children’s page of the newspaper, all about flowers, birds and bees, which sends his teacher all aflutter. 1914—He becomes the editor of his high-school paper and his uncles and aunts regard him asa right clever lad. 1918—He gets a job as copywriter with the Atlas Advertising Agency 1918—Old Man Atlas fires him. 1918—He gets a job as space buyer with the Nonpareil Advertising As- sociates. 1918—Nonpareil fires him. 1919—He is fired from three more jobs. 1920—He learns to play golf. 1921—He plays a foursome with the advertising manager of the Hen- derson Hot Dog Manufacturing Company. 1922—He plays a foursome with the President of the Henderson Hot Dog Manufacturing Company. 1923—He “lands” the Henderson account. 1924—He goes to Washington to have breakfast at the White House. 1925—He writes his book, “How to Succeed in the Advertising ‘Game.'"" Arthur L. Lippmann Apvertisinc AGent—That, sir, is a chart showing from month to month how we increased the sale of woolen underwear. 18 comicbooks.com