Judge, 1925-04-11 · page 14 of 36
Judge — April 11, 1925 — page 14: what you’re looking at
What you’re looking at
This two-part satirical piece mocks the lucrative but absurd life of male models in advertising during the early 20th century. **The cartoon at top** depicts a husband returning home disheveled after an advertising dinner, with his wife commenting that the expensive food they serve is really just "the food they give you to drink"—a jab at the heavy alcohol consumption at such industry events. **The main article** details a model's typical day: he poses for breakfast cereal ads, collar advertisements, and soup products, earning enormous sums ($1,000 for three days' work) while living an otherwise pathetic life—he's socially awkward, gets rejected by women, and nearly scalds himself at dinner. The satire highlights the disconnect between these men's inflated salaries for trivial work versus their actual incompetence in real life. **The Felix Hosiery advertisement** appears inserted ironically, with a caption questioning why men's hosiery ads don't get equally "artistic" treatment, reinforcing the piece's mockery of advertising pretension.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wire—Strange, you're always like this after an advertising dinner. It's the food they gire you to drink, dearest Faint Voice: All in a Day’s Work (Typical Program of a Male Model) BAM. bed to be photographed turning off alarm clock. Arises. Jumps back into Poses in pyjamas. Is snapped going through matutinal exercises and shaving. 9 an. Breakfast. Smiles as package of Corn Flakes is pl before him. After picture has been taken, enjoys hearty me: 100 A.M. re expensive car; then takes train to city. 10.15 a.m. Opens window in day coach and lets draught play on neck in order to get stiff neck 1 for successful collar ad pe Poses be’ is to take place as soon as he reaches city. I} aat. Poses for collar ads; first for the Van This, then for the Van ‘That. Driftwood, Stovewood, and so on. Ia. Lunch, Instant Postum. cameras click. Campbell's Soup. Brushes teeth as 1 in engineering. P ya. Marks coupon enrolling correspol Why don't they give the men's hosiery an artistic setting too¥ course ‘Ten minutes later re- ceives check for $1,000 for commer- cial drawing completed in three days’ spare time. Is immediately made general manager of factory. Turns down application for raise of former co-worker, telling him) to. study chiropractic. Then proceeds to read for exactly fifteen minutes. Next, attempts to dictate letter to stenog- rapher who turns her I ud eventually walks out on him. Then remembers for first time to look at his xa ers. 7 pt. Dinner. Jumps up from table to escape serious injury as pours boiling Valsparred surface. 8.30 pat. Hurries to dance. Is snubbed by every pretty girl be of his awkwardness. Dejected and disappointed, poses in corner. 9 pa. And so home to a well- earned night's rest. Robert Cyril O'Brien hostess water on Factory or Office Slogan Where there's smoke, there's some one to fire. comicbooks.com