Judge, 1925-03-28 · page 30 of 36
Judge — March 28, 1925 — page 30: what you’re looking at
What you’re looking at
This page combines advertising with editorial content from Judge's Annual Advertising Number (dated April 9). **Left side:** An advertisement for Ed. Pinaud's Hair Tonic, a French product marketed with a caricatured male face and period typography typical of early 20th-century ads. **Right side:** An illustrated article titled "Old Armor and New Nosebags" discusses how vanity has driven military display throughout history. The author argues that wars have been "half circus," with soldiers willing to die adorned in impressive uniforms. However, he expresses optimism that poison gas warfare will eliminate this vanity—gas masks ("nosebags") will make soldiers ugly and uniform, finally removing beauty from combat. He cites J.H.S. Haldane's claims that mustard gas, despite its reputation, caused fewer casualties than traditional warfare methods. **The satire:** The piece darkly jokes that dehumanizing warfare technology might finally accomplish what reason couldn't—stripping war of its romantic appeal by making soldiers literally faceless.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS SS een | “NOURISH THE HAIR AT THE ROOT’ WITH ED. PINAUD’S HAIR TONIC Che original French Eau de Quinine £0 PIMAUO BLOG. NEW YORK YOU ADVERTISERS! GET CONSCIOUS! JUDGE’S ANNUAL ADVERTISING NUMBER | ——— 3 Will You Be Out April 9! Why not utilize the energy of the revolving dour? Old Armor and New Nose- bags (Continued from page 17) Stepping into that great hall of armor at the Metropolitan, 1 felt instantly that wars of old were y-nine percent: vanity. Strut. uedon't have to go back to the middle ages to sce the connection hetween war and vanity. just witnessed sta This war wlina tep. IT wonder if there been any war at all if some sort of world burea dl de- creed a lumdred years ago that all army officers and all soldiers in all nations must wear overalls and blue work shirts in war time and in peace time. Koo: would ha T think wars have been half circus. Nor is it entirely to the xhaine of the human race that they have been. I am a little proud to belong to a human race that has gone astray to the tune of martial music, that has followed beauty into battle, that has: been willing to die adorned. But Pam glad that the next war is going to be a wi 1 he called dane, fense of chemic Mr. Haldane says that poison gas is the most humane wes vented. ‘The prejudice he says, based on ig newspaper reports of its use during the Great War and to the reluctance of mil men to don the gas mask in preference to parading with curious relies ighteenth century musketry which still occu of the time of our reerui Mustard gas, he contin 150,000 casualties in the British army alone, and less than 4,000, or one in 40 died, while only 700, or one in 200, became permanently unfit. Well, I don’t think that part of it is so important, one way or another. What I am glad to sce coming is the gas mask, or nosebag. Beauty is going to go out of war. and T think that this will come nearer comicbooks.com