Judge, 1925-01-31 · page 36 of 36
Judge — January 31, 1925 — page 36: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for Victor Records' new "Music Arts Library," a curated collection of six volumes of recorded music with accompanying illustrated guides. The ad promotes the Victrola phonograph and argues that musical literacy should be as essential to everyone as reading. The "Music Arts Library" packages classical and popular recordings with printed guides, making recorded music collecting more accessible and organized. Key visual elements include the famous "His Master's Voice" trademark (the dog listening to a gramophone), sample library volumes, and a Victrola cabinet model priced at $275-$315. The appeal is to middle-class consumers seeking cultural refinement—positioning recorded music as educational rather than mere entertainment. This represents early 20th-century marketing that connected consumer products to aspirational self-improvement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A new Victor product The Music Arts Library of Victor Records Just as a certain amount of reading is part of every- body’s life experience, so too there is a proportionate amount of music with which every man and woman wishes to be familiar. That is the key-note of the Music | Arts Library of Victor Records, six volumes of which are | now ready. The Music Arts Library of Victor Records | | represents a great variety of achievement by the world’s greatest artists, and provides a wholly new outlook on the collecting of recorded music. With one exception these volumes, finely bound, printed and illustrated, may | be obtained for the price of the records contained in them., Ask the nearest dealer to show you the Library, or write to us for a descriptive circular. There is but one Victrola and that is made by the Victor Company Look for these Victor trade marks ” Victor Talking Str ro Camden.N. J. “HIS MASTER'S VOICE” Victor Talking Machine Co. of Canada, Ltd., Montreal Canastian price-list on request One of the volumes of The Music ArtsLibrary of Victor Records Vigrol No. 370 Mohogany, $275; electric, $315 Six volumes now ready comicbooks.com