Judge, 1925-01-10 · page 36 of 36
Judge — January 10, 1925 — page 36: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a full-page advertisement for Shipman-Ward Manufacturing Company, disguised as editorial content in Judge magazine. The ad promotes rebuilt Underwood typewriters with an aggressive sales pitch: $3 down, ten days' free trial, easy monthly payments, and a five-year guarantee. The large typewriter image at top serves as product display. The factory building photo emphasizes manufacturing legitimacy. The placement in Judge (a satirical magazine) is itself the only potentially humorous element—advertising masquerading as legitimate magazine content was common practice in early 20th-century publications. However, this appears to be genuine commercial advertising rather than satire *of* advertising. There are no identifiable caricatures, political figures, or social commentary. The "joke," if any, is simply the aggressive hard-sell marketing tactics typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And it’s yours The Greatest Typewriter Bargain Ever Offered Right now we are making you the greatest typewriter offer you ever dreamed of —an eye opener. This wonder- ful standard Shipman-Ward Rebuilt Underwood only $3.00 down. Ten days’ free trial and the easiest monthly payments, shipped direct to you from our big factory. Ten Days’ Free Trial DOWN with late improvements. You can’t tell them from a new machine. The world’s Yes, only $3.00 down puts this genuine standard typewriter, the same models as late model Shipman-Ward ebuilt sold by the Underwood Typewriter Com- Underwood in your home. You can pany today, at a big saving to you. Act try it, test it, and then decide. Sce for Now! Get this splendid offer and save yourself how new it is, how it writes You must be satisfied. Your $3.00 un- conditionally returned if at the end of ten days you are not satisfied. The en- tire transaction will not cost you one cent money. Free Book of Facts Write for this free book of facts explain- ing Shipman-Ward’s wonderful system of rebuilding typewriters. We show you exactly how it’s done. How you are able to buy them. Complete and valuable information about the typewriter indus- try, both instructive and educational. ACT NOW! Free with Every Typewriter A complete course in touch typewriting You don't have to know how to operate a typewriter. You can lear to operate this machine in one day. We also give free a waterproof cover and all tools tha come with a typewriter. | Easy Monthly Payments Little more than rental. Balance of payments so small you will hardly notice them, while you enjoy the use of this wonderful machine. You don’t have to scrimp and save to pay cash. All at a big saving to you. Mail this coupon today. Five Year Written Guarantee With every typewriter we give a writ- ten guarantee. These machines are rebuilt like new by the famous SHIP- MAN - WARD PROCESS. Equipped SHIPMAN-WARD MFG. CO. 2671 Shipman Bldg., Chicago, Ill. Montrose and Ravenswood Ave. These machines are shi From Factory to You irect from our factory— All Shipments made direct to you from our modern fac —the largest typewriter rebuilding plant in the world. Shipman-Ward Mfg. Co. 2671 Shipman Bldg. Montrose and Ravenswood Aves., C Send by return mail your wonderful offer of Shipman-Ward Standard Rebuilt Underwood, also your Free book of facts. (This is not an order and does not obligate me in any way.) PRESS OF WILLIAM OREEN, NEW TORK comicbooks.com a