Judge, 1924-12-06 · page 36 of 36
Judge — December 6, 1924 — page 36: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **full-page advertisement** for the Victrola phonograph, placed in *Judge* magazine. The image shows an ornate phonograph cabinet (Model 360) positioned below a theatrical scene depicting an opera or formal musical performance with elaborately costumed performers and audience members in evening dress. The advertisement's central pitch is that a Victrola provides access to world-class musical entertainment at home: "The most brilliant opera house in the world can offer no such great company of artists as that shown above, but every Victor Record made is made by an artist of distinction." It emphasizes the breadth of available recordings—"nine thousand Victor Records"—spanning classical music to jazz and dance music, with famous artists' names as selling points. Prices range from $25 upward. The famous "His Master's Voice" trademark (showing a dog listening to a phonograph) appears at bottom. This represents early 20th-century mass marketing of consumer technology, targeting affluent readers by associating home music-playing with high culture and live performance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Victrola Ni Walnut, $235; Other styles $ The finest gift of all! The gift that keeps on giving—that keeps on giving some- thing new. For no matter what kind of music you may want or when you may want it, a Victrola Instrument and Victor Records give you every kind of music—better. The most brilliant opera house in the world can offer no such great company of artists as that shown above, but every Victor Record made is made by an artist of distinction in some particular field. From the great music of the world to the most alluring dance or the trickiest bit of jazz—the names that everybody knows, the names that really count—are found on Victor Records. Let the nearest dealer show you. Victrolas are listed from $25 up—and any one of them will play any of the nine thousand Victor Records. There is but one Victrola and that is made by the Victor Company—look for these Victor trade marks “HIS MASTERS VOICE” Victor Talking Machine Co. of Canada, Ltd., Montreal PRESS OF WILLIAM GREEN, NEW YORK Victrola Victor Talking Machine Company, Camden.N.J., Tere comicbooks.com