Judge — November 1, 1924 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Editor, Norman Anthony. Putting Alma Mater When you consider what a raft of boys go to college simply to loaf, those who go to play football seem by comparison a holy and Why pick on them? Having bucked the line for four years they ought to make the better salesmen and stockbrokers—the better “mixers” for all-round business purposes. Of course, Across consecrated lot. there are those who will complain that we have got enough he-men, boosters and go-getters as it is. and that what we need are a few more of the kind that would rather speculate mentally than the other way. But we mustn't listen to these they can’t be 100 per cent. Americans, No, let’s not quarrel with football and footballers. It’s a grand game and a wholesome influence in American life. We take issue with it not as a sport but as a method of advertising, and not with iso much as with the colleges that still depend on it. Once upon a time, soreheads; when to play championship foot- ball was the exclusive privilege of a few institutions, the thing had immense prestige value. It conferred much the same distinction that being among the few to own a car with a patent windshield wiper once did. But to-day to play championship football is almost vulgar! Institutions one never heard of leap into the limelight with elevens that knock the spots off the Princepenns and the Y It's a wonder a boy can make up his mind wh of them may waltz off with the gridiron honors. The game has lost its kick—so far as advertising goes. A few institutions seem to have waked up to. this. Ten or fifteen years ago some one at Dartmouth had a mammoth idea, and the Winter Carnival was its offspring. Dartmouth football teams continue to make gridiron history, but the thing that identifies and sells Dartinouth in the national market is her Winter Carnival. When you think of winter you think of Dartmouth. Williams has done almost as well with her Institute of Politics. ture, since it involved no sport at all, unless shooting off the mouth be classed 1 indoor sport. Bowdoin has benefited, as no football victories could benefit her, by the strange hankering of her sons to explore the Arctic. Peary was a Bowdoin graduate; so is Donald MacMillan, who named his schooner after her. There may be a question of taste involved, too. It seems a little more in keeping with the original conception of a college, for instance, that it should be famous for the explorations of its gradua for the as the advertising boys to go to when anyone Here was an even more daring dey nationally *s rather than mass plays of its undergraduates. But. that's Associate Editors, William Morris Houghton, William Edgar Fisher. Dramatic Editor, George Jean Nathan really beside the point which is that the former is a distinction with a difference and, there publicity When will the : istinetion of much value. umni and faculties of our other colleges show some advertising originality and ingenuity? Have they so accustomed to depending on the hard- working football team to boost them to the top of the front page that they have lost that inventive talent whi is so indispensable to the ssful advertiser? There are any mumber of things a college can do that will have greater attention value than football, even firing a presi- dent @ la Amherst. become suc Reducing the A.B. to Figures The dean of the Boston University College of Business Administration has made yy namely, that the of the untrained man, when he is at the ring capacity, is $1,200; of the high-school 2.200, and of the college duate, $6,000. Which may all be true. But what does it prove—that college confers the ability to carn $6,000 a year, or simply that those with such ability usually go to college? Maybe they would make if they didn’t go. Who knows? What is coliege, anyway—a trade school for money makerssor-a place whe boy can learn to appreciate a few of those things that money can’t buy? a discovet income more As a new nickname for college degrees, how about dollar diplomas? The Poll Weevil The campaign just closed has been clamorous with non-partisan movements and crusades to shame the non- voler into registering and voting. This moral pressure can do no harm and may do some vod, though the mere act of voting, if the citizen’s apathy id ignorance remain, can hardly benefit the community But when coercion is added to moral pressure then it is high time this reform was flagged with the others. Judge suggests jail for voters, takes him seriously; he’s only the A more genuine thr in this recent outgiving of the President of the Kiwanis Club: “Every 1 who Landis, for example, non- But no one at is contained Aurora (IIl.) Dawes of baseball. » and woman who is entitled to vote and stays from the polls on Election Day is a going to have their names published as the names of the slack © published during the war.” Better slackers than slaves! W.M.H. icbooks.com