Judge, 1924-10-11 · page 35 of 36
Judge — October 11, 1924 — page 35: what you’re looking at
What you’re looking at
This is a self-promotional advertisement for *Judge* magazine's creative contest. The cartoon shows a photographer using a copy of *Judge* as a reflector to brighten a subject's face during a portrait session—a practical photography tip from reader Mrs. Mildred M. Gammet of South Braintree, Massachusetts. The joke plays on *Judge*'s self-description as a "Gloom Chaser and Blues Blotter" (a humor magazine that lifts spirits), extending this metaphorically to literal household utility. The magazine is soliciting reader suggestions for unconventional uses of *Judge* beyond reading it, offering $10 per accepted idea. The contest closes October 25th. This reflects early 20th-century magazine marketing strategies—encouraging reader engagement and community participation while humorously promoting the publication's supposed indispensability to American households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= | | NEW USES FOR JUDGE! | Suggestion by Mrs, Matprep M Gamment, So. Braintree, Mass NO PHOTOGRAPHER SHOULD BE WITHOUT ONE Always have a copy of JUDGE available and it will ke very easy for the sitter to look pleasant $10 FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical ‘uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE wishes to announce that the NEW USES CONTEST will close October 25th. Be sure to mail your suggestions so that they will be received by that date. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City