Judge — September 13, 1924 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. The page promotes "Bull Durham" rolling tobacco—a product where consumers manually roll their own cigarettes using loose tobacco and rolling papers. The advertisement features a man in working-class attire (cap, suspenders) holding rolling supplies. The appeal targets budget-conscious smokers: for 15 cents, you get two bags of tobacco to roll multiple cigarettes, offering "more flavor, more tobacco taste, more enjoyment—and much more for your money" than pre-made cigarettes. The small bull logo (bottom left) reinforces the brand name. This represents early 20th-century consumer marketing normalizing tobacco use without health warnings, which were not legally required at the time.