Judge, 1924-08-23 · page 35 of 36
Judge — August 23, 1924 — page 35: what you’re looking at
What you’re looking at
This is a **reader-submission contest page**, not political satire. Judge magazine invited readers to suggest creative, humorous uses for the magazine itself beyond its intended purpose as humor publication. The cartoon illustrates the winning example by Gardner Rea: placing Judge where a burglar would find it. The joke is that the burglar will laugh so hard reading Judge that he'll wake the homeowner, and become so entertained he'll stay reading until police arrive—making the magazine itself a home security device. The advertisement offers $10 per accepted idea (substantial money in this era), with professional illustration. This was a **promotional gimmick** encouraging reader engagement while poking fun at Judge's own comedic value. The self-aware humor suggests Judge was confident enough in its humor to joke about its (supposedly) paralyzing comic effects.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW USES FOR JUDGE! Suggestion by Gardner Rea, Brookhaven, Long Island A PROTECTIVE DEVICE Place a copy of JupGE where the burglar can easily find it—his loud laughter will awaken you and the magazine will hold him enthralled until help comes. $10 FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE will pay $10 for each one accepted and it will be illustrated by one of our Artists. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City comicbooks.com