Judge, 1924-08-16 · page 36 of 36
Judge — August 16, 1924 — page 36: what you’re looking at
What you’re looking at
This is a full-page advertisement for Bull Durham rolling tobacco, not satire. The image shows a baseball player (identified by uniform and cap) holding a cigarette and pouch, advertising that customers can roll their own cigarettes from Bull Durham tobacco at economical rates—two bags for 15 cents. The ad's pitch emphasizes value and quality: rolling your own provides "more flavor, more tobacco taste, more enjoyment—and much more for your money" compared to pre-made cigarettes. The baseball player serves as an endorsement figure, suggesting the product appeals to athletic, working-class men. The Bull mascot logo appears at bottom. This reflects early 20th-century marketing practices where celebrities and sports figures promoted consumer products without modern regulatory restrictions on tobacco advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Settle the cigarette q question i rolling your own from BU You get more flavor, more tobacco taste, more enjoyment—and much more for your money— 2 bags for 15c 7 4a comicbooks.com