Judge — July 19, 1924 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette rolling tobacco advertisement**, not political satire. The page promotes Bull Durham brand loose tobacco for hand-rolling cigarettes at 15 cents per 100-cigarette supply (2 bags for 15 cents). The imagery depicts a working-class man—likely a laborer or athlete based on his cap and athletic pose—demonstrating the product's appeal to economical consumers. The bull mascot (lower left) was Bull Durham's trademark. The pitch emphasizes value and quality: rolling your own cigarettes yields "more flavor, more tobacco taste, more enjoyment—and much more for your money" compared to manufactured cigarettes. This reflects early 20th-century marketing when hand-rolling tobacco was marketed as economical and superior. There is no political commentary visible—this is straightforward product advertising in a magazine known for satire.