Judge — July 5, 1924 — page 30: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Do You Owe Yourself a New Car? If You Do, Don’t Buy Hastily There is a make and model best suited to your requirements and pocket-book — and there is the Motor Department of JUDGE to help you find that car. your The services of the Motor Department are absolutely free to all readers of Jupce. Use the coupon below to obtain the unbiased advice of its automo- tive experts. Please fill out the coupon completely so that we may know your requirements in detail COUPON Motor Department JuDGE 627 West 43d St., New York City I am considering the purchase of a car to cost about $ and am especially interested in one of the (make) ae (type) My requirements for a car are as follows: Capacity. "ype of body. Driven and cared for by Kind of roads over would be used ...chauffeur which car ....aused car of make, which | would like to turn inas partial payment. The following cars of approxi- mately the type in uhich | am interested are handled by dealers in my territory Please advise me as to the car best suited to my requirements. Name Address. MOTOR DEPARTMENT | Subscribers desiring practical help or tech- nical information about motor cara, trucks, accessories or touring routes, can obtain it by writing to the Motor Department, Juoae, 627 W, 43d Street, New York. No charge is made for this service. Please remember that @ two-cent stamp should be inclosed for reply. What Is Your Yardstick? FRIEND of mine bought a new car. £% The engine ran perfectly and would | take him up almost any hill on high. He. |found that the necessity for earbon re | moval or valve grinding was infrequent and that, mechanically, the ear was per- fect. He was so pleased with its perform- | ance that he praised this particular make | to all his friends. His wife told a different story. | found that the doors were too narrow for |comfortable entrance and exit, that the silver of the vanity case tarnished easily, and that the flower vase did not possess the sparkle of the richest cut glass. She felt, therefore, that the car was cheap, that the body and fittings had been “skimped” and that for the same amount of money, a larger and more luxurious car could have been purchased. Both were right in their conceptions of that car, but their yardsticks—the means by which they measured the pleas- ure which that car gave them—were at total variance with each other. The hus- band, who was also charged with driving jand caring for the car, required the ulti- | mate in performance and reliability; the | wife demanded comfort, convenience and attractive appearance. Either could have heen satisfied, but not both, with a re- stricted investment. You cannot expect the best in body de- sign, upholstery and internal fittings at a moderate price when combined with the utmost in mechanical perfection and auto motive reliability. On the other hand, you cannot hope for the greatest, most | efficient, most flexible and least trouble- |some power plant combined at the same | price with a body which represents the last word in style, luxury and comfort. | Each motorist, therefore, must choose his }own yardstick by which he will measure the satisfaction which a car can give him. An automobile is primarily a transpor- | tation vehicle—it is built to ride in. But | you don’t ride when you are sitting still jund therefore to perform this first and foremost function adequately, it must be provided with a good, reliable, efficient and flexible engine which will give service day in and day out with only inter- mittent attention and adjustment. This engine must be connected with the driving wheels by means of easily-shifted trans- mission gears and a silent rear axle. The | speed and operation of the car must be controlled by adequate brakes and an jeasily handled steering gear which re- sponds to the slightest effort of the driver. This probably constitutes about 50 per |cent. of your measuring stick. Thirty- She 28 five per cent. of the remaining 50 per cent. should measure the comfort of a car as applied to physical sensation, in addition to the mental relief which arises from driving a reliable and responsive power plant. Comfort is composed of a variety of elements, from the distribution of weight between front and rear, to. the design of the springs, shock absorbers, upholstery and seat dimensions. Impor- tant as comfort is, however, the part which it plays in the selection of a car has be- come secondary, owing to the abi improve case of riding by y to means of springs, shock absorbers and balloon tires, although there is no motorist. who, all other fac equal, would not pre inherently comfortable; for all of these are attachments and accessories, which might rmed makeshifts, and should not be eplace proper car design. ning 15 per cent. of the yard may be measured by some as appearance, although this term is so closely akin to style, which in itself is fleeting, that what may appear attractive one year may seem to be absurdly out of date the next. ‘Therefore, the car of conservative design with no flashy features which make it stand out as a freak will be the vehicle which, with a new coat of paint ev Con any inches to the attempt to supplementary ‘ss being r the car which is The rem: year or so, will be always it sequently, don’t devote too 1 of your yardstick measure andard and nerally é re But mechanical reliability and riding comfort will be of little benefit to you in an accident which puts y« out of commission for want of part or for lack of mechanics familiar with This means that 50 per cent. of your yardstick should) be devoted to measure the service iti of the dealer from whom you buy the You may not need to have the v ground or the ¢ ils replacement, rbon removed but once in one or two years. But you may forget to put oil in the engine just once, and the resulting scored cylinders and_ possible broken connecting rods will give you the need of a well equipped service station which carries these parts in stock and which has trained mechanics to make the replacements in the most efficient time. ‘Therefore, the measurements of cars will vary in different localities and one which, from the point of service, may measure thirty-six inches to the yard in one place, may measure but twenty-four inches in another, due to the type of dealer who represents the car in question. Haroxp W. Stavuson. A Fundamental Principle The nurse was softly singing the infant to sleep to the melodious strains of “By Low, Baby.” “In simple substance that theory is economically sound,” muttered the weary business-man father, as he turned-to the financial page. comicbooks.com