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Judge, 1924-07-05 · page 13 of 36

Judge — July 5, 1924 — page 13: what you’re looking at

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Judge — July 5, 1924 — page 13: Judge, 1924-07-05

What you’re looking at

# "Business is Business" - Judge Magazine Satire This page satirizes early 20th-century gender dynamics and business practices. The main article, by Corey Ford, features a husband explaining "business negotiation" to his wife Angela—the principle being to ask twice an item's worth, then pretend that inflated price is reasonable. The joke: Angela learns the lesson perfectly and outmaneuvers him. When Mrs. Simpkins comes to buy a fur coat Angela wants to sell, Angela uses the exact reverse psychology the husband described—claiming the coat is "worthless" while implying financial hardship. Mrs. Simpkins, thinking she's helping a struggling woman, pays $75 for a coat supposedly worth $100. Angela emerges victorious. The satire mocks male assumptions that women lack business acumen, while demonstrating women are equally capable of (and perhaps better at) manipulation and negotiation. The bottom cartoon about "bootleggers" references Prohibition-era illegal alcohol smuggling.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

j i ] | \ sELA and I have had it out any number of times on the subject of business. I have tried to point out to her that women have no excuse for fool- ing with it. Angela never understands why. “You don’t know how to bargain,” I have told her time and again; realize the first principles of salesr ship.’ I made a broad gesture. don’t understand finance.” “T suppose not,” said Angela demurely. “In the psychology of buying and selling.” I went on, rocking on my. toes, “you must ask for twice what the article is worth, and then pretend it's worth twice what you asked for it.” “In a nutshell,” Angela commented quietly. “For instance, Mr. Blank wants to buy my ear. I look very fierce and say T had no idea of selling it—unless of course I got what it was worth.” “Go on,” she breathed. “Then Mr. Blank inquires cautiously just how much would I say it was worth, offhand? I hem and haw and estimate that it’s worth $1,500 if it’s worth a cent, what with the engine and new tires and everything—but that just for a friend Td let it go for a thousand.” “And then—?" “Mr. Blank thinks a while and says he hadn’t really considered going above five hundred, of course; so immediately it is perfectly clear to both of us that the car will eventually change hands for $750.” “Marvelous!” gasped Angela. BUSINESS IS BUSINESS don’t suppose women could ever learn to do that!” “Ol ness. I mind— “There’s the doorbell,” she interrupted. “Mrs. Simpkins wants to have a look at business,” I vaporized, “is busi- you just get the principle in that fur coat I've been trying to get rid of.” “My dear, it's the most ravishing fur coat I ever saw in my life!” cried Mrs. Simpkins. “I shouldn't dare ask how ‘ou’d take for it!” “Why, the coat is simply worthless, r,” replied Angela. “I'd give it to you in a minute—but of course, you understand, my husband’s writing isn’t very steady just now, and what with the servants and everything much It must be much would “Oh, it’s divine, my dear. terribly you say it was, offhand?” “Well, I hate to talk money to a and hawed Angela; $50 too frightfully hemmed you think friend,” “would high?” “My dear! Why, that’s perfectly crim- inal!” gasped Mrs. Simpkins, “It’s worth $100 if it’s worth a cent. A penny less would be simply highway robbery!” Angela shut the door, and for a long time there was a hum of conversation. Then Mrs. Simpkins came out wearing the coat. As Angela showed her to the door she gave me a triumphant glance over her shoulder. “Business, darling,” said Angela when she returned, “‘Here’s a check for $ You were a duck to give me that advic I wondered if she meant duck. Corey Forp. Bright Sayings of Parents “Where do Chinamen inquired little Willie of Brownell, aged forty. “On Chow Mein street,” replied Mr. Brownell, with a readiness that did not belie his reputation among the stenog- raphers in the office, downtown, of being “so funny.” live, father?” Mr. Richard sae A French physician says the human brain will discharge 12.3 thoughts a second, but anyone who has had to listen to a few campaign speeches knows that isn’t right. tae First tangible results of the political campaign: The chemical service of the army announces the discovery of a new gas which may be extracted from the air. The man who used to forget to notify his milkman when he went on his vacation, now forgets to notify his bootlegger. 11 comicbooks.com