Judge — June 28, 1924 — page 36: what you’re looking at

What you’re looking at

This is a cigarette advertisement, not political satire. It promotes "Bull Durham" roll-your-own tobacco, priced at 2 bags for 15 cents for 100 cigarettes. The imagery depicts a baseball player—likely chosen to appeal to male consumers—demonstrating the product's appeal through an athletic, masculine figure. The ad's pitch emphasizes economy and quality: rolling your own provides "more flavor, more enjoyment, more tobacco taste" and better value than pre-made cigarettes. The "cigarette question" reference suggests contemporary debate about manufactured versus hand-rolled cigarettes, with Bull Durham positioned as the superior, cost-effective choice. The cow logo in the corner was the brand's trademark. This reflects early 20th-century consumer marketing targeting working-class men through sports imagery and value propositions.