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Judge, 1924-05-10 · page 35 of 36

Judge — May 10, 1924 — page 35: what you’re looking at

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Judge — May 10, 1924 — page 35: Judge, 1924-05-10

What you’re looking at

This is a self-promotional joke from *Judge* magazine advertising its own comedic value. The cartoon shows a dentist extracting a tooth while a patient eagerly demands the next issue of *Judge* instead of focusing on the pain. The satire works on two levels: First, it suggests *Judge*'s humor is so effective it distracts from dental pain—a lighthearted exaggeration of the magazine's comedic power. Second, the accompanying notes joke that dentists stock *Judge* because it keeps patients' mouths open through laughter, and that the first patient always steals the only copy, leaving none for the dentist's office. It's essentially an in-house advertisement disguised as humor, playing on the cultural assumption that reading material in medical waiting rooms was both valuable and frequently pilfered.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Jentist —\t's out! Patient—The next issue of JUDGE? Gimme N. B.—The next time you go to the Dentist’s, take along a copy of JupGE. You'll be surprised how it relieves pain, in fact, makes you forget all about it And the Dentist likes it too, as it keeps your mouth wide open with laughter ANOTHER N. B.—And don’t expect to find a copy at said Dentist’s. The first patient always takes the only copy the poor man has home with him.