Judge, 1924-05-03 · page 36 of 36
Judge — May 3, 1924 — page 36: what you’re looking at
What you’re looking at
This is not a political cartoon but a full-page advertisement for "National Music Lovers, Inc." selling phonograph record sets. The page promotes "The New 'National' Set" — a collection of 16 songs and dances (fox trots, waltzes) on records, priced at $2.98. The decorative art features stylized illustrations of performers and dancers in 1920s Art Deco style, typical of period advertising design. **The "satire"** (if any) is subtle: the ad's aggressive sales language ("Final Offer!" "Send No Money") and claims about manufacturing superiority parody the hyperbolic marketing tactics common in early 20th-century mail-order advertising. The "10 Days' Trial" offer was a standard direct-sales tactic of the era. The song titles ("Mr. Radio Man," "California Here I Come") reflect popular contemporary jazz-era music. This page represents Judge magazine's revenue model — satirical content subsidized by advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The New National’ Set SONGS Mr. Radio Man California (Here I Come) Dream Daddy Whose Izzy Is He It’s a Man Ev'ry Time, It’s a Man Linger Awhile DANCES Fox Trots The One I Love Here are the songs and dances that have Raggedy Ann ment’ on our customers. We issue new Say It Again S lection is a HI Yet our lists are Song of the Volga Boatmen QUICKLY, because we deal DIRE! With phonograph owners. Look over this Someone Loves You After y list—then think what a sensational All rgain we offer—only $2.98 for the EN- s ; THIEL teiselections So This Is Venice Somewhere in the hermes ' F inal Offer Serenade At th t afford to ts Left ) nis price we cannot afford to have any sets left over, Marcheta Therefore we arrange for ONLY THE NY MBER OF SE WE ARE SURE TO DISP re offered to cur entire list of 250,000 customers, ivertised only ce rH number of magazine HEY ARE, Nor > AGAIN jazz orchest u Mt J y NEED NO’ NY Site Ob SNAGRATE isc New York City, N. Y. ORDS YOU BUY! Send No Money “Teal Please send me for 10 dayn’ trial. your Outside U. S, 83.75 cash with order) RY thie new set of g Name. slighted, return the set -and ¢ penny antee SAFE DELIVER Damaged or broken re Address eplac SE. Mail coupon NOW. This set will not be advertised again City Cy 1 you like the erent wo Gra S NATIONAL MUSIC LOVERS, Inc., Dept. 45 Bigpistto: Medtey Sones; Cortona: $04 218 WEST 40th STREET, NEW YORK. fall orchestra, If you care to have these great Grand Opera Songs in ADDIT set listed above place an X in the square at the left... The price is only, 80c for al tions. SOLD ONLY with the set advertised above-—not sold separately PRESS OF WILLIAM GREEN, NEW TORK comicbooks.com