Judge, 1924-04-12 · page 27 of 36
Judge — April 12, 1924 — page 27: what you’re looking at
What you’re looking at
This page is **primarily a mail-order advertisement**, not political satire. It advertises the "Asta Studio" offering free astrological readings—zodiac sign interpretations claiming to reveal life prospects, marriage happiness, success, and destiny. The visual presents a mystical figure (likely meant to evoke an astrologer or fortune-teller) with outstretched arms and wings, surrounded by decorative mystical imagery. The headline "Are You Reaching for the Truth?" frames astrology as revealing hidden knowledge. This appears in **Judge**, a satirical magazine, likely *as satire itself*—mocking Americans' gullibility toward pseudoscience and mail-order schemes. For 12 cents (significant money then), readers would mail their birth dates to receive vague astrological "interpretations." The irony is subtle: Judge prints this dubious advertisement, inviting readers to participate in what the magazine's audience would recognize as charlatanism. It's satirizing both the scammers offering such services and the people desperate enough to pay for them.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Swill tell you Under which Zodiac Sign were you born? What are your opportunities in life, your future prospects, hap- piness in marriage, friends, enemies, success in all un- dertakings and many other vital questions as indi- cated by ASTROLOGY, the most ancient and in- teresting science of history? Were you born under a lucky star? I will tell you, free, the most interesting astrological interpretation of the Zodiac Sign under which you were born. Simply send me the exact date of your birth in your own handwriting. To cover cost of this notice and postage, enclose 12 cents in any form (coin preferred) and your exact name and ad- dress, Your astrological interpretation will be written in plain language and sent to you securely sealed and postpaid. A great surprise awaits you! Do not fail to send birth date and to enclose 12 cents, Print name and address to avoid delay in mailing. Write now—TODAY—to the ASTA STUDIO, 309 Fifth Avenue Dept. 599, New York Mail Coupon Today [ asta STUDIO, 309 Fifth Ave., New York Dept. 599 Enclosed find 12 cents to cover cost of mailing and notice | | for my zodiacal interpretation. | | Name | Important: Birth date: Month | Address