Judge, 1924-04-12 · page 2 of 36
Judge — April 12, 1924 — page 2: what you’re looking at
What you’re looking at
# Judge Magazine, No. 15 (April 12, 1924) This is a "Judge's 50-50 Contest" — a humor competition inviting readers to complete a joke. The cartoon shows a fashionable saleswoman displaying a model to a well-dressed man (identified as "Mr. Peck") and his family. The saleswoman's opening line is: "Isn't that model too sweet for words?" The joke appears to play on 1920s gender dynamics and consumerism. A "model" likely refers to both a fashion model and possibly a car model (automobiles were heavily marketed during this era). The humor hinges on Mr. Peck's response to the saleswoman's flirtation or sales pitch. Readers were invited to submit clever second lines, with a $25 prize for the wittiest response, due April 22, 1924.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Saleswoman—Isn't that model too sweet for words? Mr. Peck You can originate a clever second line for this joke! UDGE will award a prize of $25 for the cleverest second line in the above conversation. Study the situation, the characters, and their ex- pressions, and then write the funniest, snappiest line you can think of. In case two or more persons submit the same winning line, $25 will be awarded to each. Any reader of Judge may compete. Any number of lines may be submitted but none will be returned. No. 15 Contest closes April 22, 1924. The winning answer will appear in the May 24, 1924, issue of Judge, and check will be mailed to the Prize Winner on that day. In the meantime, No. 16 will appear next week. Write one line on a postcard, sign your name and mail to Fifty-fifty Editor of Judge, 627 West 43d Street, New York City. All answers, to be considered, must be received not later than April 22. comicbooks.com