Judge — April 5, 1924 — page 24: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

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Kindly send me, without obligation, your Free Book. “How to Become & Cartooulst,” and detalls of your spe etal Free Offer, Piease Write Plainiy Address If unter 16, state are Chinese Peacock Ring Just what you want to draw attention to a pretty band. Fashion calls for Oriental rings, on Sliver $2.75. _C.O. D. ordera 15c extra. Send ring size (tie string around finger). Return it if not delighted. Not sold in stores, but direct from EXCHANGE, 21 Park Row, New York, lmpert Dept. J-2 Use PISO'S — this prescription quickly relievés children and adults A pleasant syrup. No opiates. 35% and 60¢ sold everywhere | COPY THIS} | the papel THE PRESS AGENT—GRAND STYLE by Walter Prichard Eaton N THOSE far off days of innocence and I simplicity before the War, when realtors were real estate men, and Freudians were chaps “who thought too much about women,” and oil well lessees | were captains of industry, the man who caused Anna Held to take a milk bath in was called a press agent. Not that he cared what he was called, so long as he wasn’t called down for not getting Anna’s name into print. He didn’t even care whether Anna took the bath or not. He showed the reporters the milk cans, anyhow. Even the most skeptical re- porter hesitated to demand a further demonstration. Still, we feel rather sorry that this press agent (it was he, also, who caused tan bark to be spread across Forty- second street, in front of the theater where Mrs. Pat Campbell was appearing, because her nerves revolted at the harsh noises of the pavement) could not have lived to learn that he was a Public Relations Counsel. We ourself didn’t know it till just now. We are indebted for this priceless infor- mation to “Crystallizing Public Opinion,” by Edward L. Bernays (Boni & Live- right). Of course something of the sort had to come. A theatrical manager was willing to hire a press agent. But when the First National Bank, the Chicago pork packers, St. Swithen’s Church, the Harvard Endowment Drive, the New Haven Railroad, the Society for the Pre- vention of Cruelty to Canaries, the Steel Trust, the American Federation of Derby Hat Makers, the United Chamber of Com- merce, all started in doing the same thing, they had their dignity to preserve. So they employed a Public Relations Counsel. Good old Barnum, the daddy of ‘em all, would have got a smile out of that. Mr. Bernays is not only a practicing P. R. C., but he teaches others the art at New York University. Jupee, i cent editorial, expressed some wonder re- garding President Eliot’s reflections upon reading that a Western college was to give a course in cheer leading. But Prexy Eliot is a pretty up and coming young man. We shouldn’t wonder if he re- 22 flected as follows: ‘Well, well, that col- lege employs an ingenious Public Rela tions Counsel.” The taint of skepticisin in this reflection may be attributed to the fact that the good doctor has, after all, lived for nine ‘son this by no means perfect planet: or it may be attributed to the possibility of his having read tallizing Public Opinion.” Mr. Bernays starts off to show the scope and functions of the press ag pardon, the Public Relations Counsel One he tells of worked for Lithuania “To the Senators, he gave facts about Lithuania which would give them basis for favorable action. . . . He reflected to those communities whose crystallized public opinion would be helpful in guiding other opinions, facts which gave them basis for conclusions favorable to Lithuania.” gain, “shortly after the World War, the King and Queen of the Belgians visited America. One of the many desired re- sults of this visit was that it should be made apparent that America, with all the foreign elements represented in its body, was unified in support of King Albert and his country... . / A. performance was staged at the Metropolitan Opera House at which many nationalist: groups were represented and gave voice to their ap- proval. ‘The story was spread in the news columns and by photographs in the press throughout the world. It was evident to all who saw orread that this king had really stirred the affectionate interest of the national elements that make up America.” Rot. It was “evident” to all who saw and read with any intelligence that a bunch of nationalist societies had been flattered to appear in public with royalty at the Metropolitan Opera House, and that the manager of the king’s tour was pulling off a publicity stunt. ‘The pathos is that so few people read with intelli- gence, llow this sort of bunk. to the Lithuanian business, it is no better and no worse than a good deal of other lobbying and propaganda spreading But why teach it in a college? Why mix it up with education, even as education is and s “Got to make more room for the engine somehow.” comicbooks.com