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Judge, 1924-03-15 · page 23 of 36

Judge — March 15, 1924 — page 23: what you’re looking at

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Judge — March 15, 1924 — page 23: Judge, 1924-03-15

What you’re looking at

This page is primarily a **vintage advertisement**, not political satire. It promotes the "Madame X Reducing Girdle," a flexible undergarment marketed as an alternative to rigid corsets. **Key Claims Made:** - The girdle allegedly reduces fat through constant gentle massage while worn - Promises weight loss without dieting, exercise, or pills - Claims to slim appearance instantly while actually removing fat over time - Advertises scientific basis (massage principles) and medical benefits (improved organ placement, circulation) **Historical Context:** This reflects early 20th-century attitudes toward women's bodies and fashion—promoting an ideal of slenderness achievable through undergarments rather than lifestyle changes. The advertisement exemplifies how consumer products were marketed with exaggerated health claims before modern FDA regulations. The accompanying illustration shows before/after silhouettes emphasizing the girdle's shaping effect. This is typical commercial content for *Judge* magazine rather than satirical commentary, though modern readers might find the health claims themselves absurdly false.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Scene 8. Waist and Hips Reduced With New Girdle Worn Instead of Stiff Corsets Makes you look inches thinner the moment you put it on and actually removes fat all the while you wear it. Dieting, Exercise, Pills and Self- Denials unnecessary O matter how large S how bulging your hips—no mat- ter how many other methods have d to reduce your ex flesh—here t is a remarkable new flexible girdle guaranteed to improve your ap- arance at once and to reduce your aist. and hips most while you No wonder it is being hailed with jchight by the thousands of women want to look youthfully slender g For with the Madame X Reduc- z Girdle you don’t have to wait till fat is gone to appear slim and thful. The instant you put on this kind of girdle the bulky fat on the t and hips seems to vanish, the aistline lengthens, and your body be- comes erect, graceful, youthfully slender! And then—with every step you make, h every breath you ke, with every little otion, this new kind of gently massages the disfiguring, tise- —and you look and ars younger! who Look Slend Actually Reduces Fat Quickly— Pleasantly Think of it—no more heart-straining exercises —no more disagreeable starving diets—no more harmful medicines—no more bitter self-denials no more stiff, uncom- fortable corsets! The Madame X Reducing Girdle ends all need of that forev The moment you put it on you look inches thinner! And best of all, it actually makes fat vanish with marvelous rapidity—while you walk, play, work or sleep—and yet does it so gently you hardly know you are wearing it. Without Girdle s your ntly—work: inst excess fat Can Be Worn as a Corset All Day Long x Re- ucing Girdle with ordinary belts or stiff corsets. It’s radically different! It doesn’t merely draw in your waist and make you appear more slender— it actually takes off flesh—gently pleasantly, surely. Can be worn day instead of a stiff corset and gives _ Don’t confuse the Madame dy Getting Slender you with comfort Fashion’s straight boyish lin At last you can wear all the stylish clothes you want without worrying about your figure. Produces Same Results as an Expert Masseur The Madame X Reducing Girdle is built upon scientific massage principles which have caused reductions of 5, 10, 20, even 40 pounds. Made of the most resilient: Para rubber—especially ned for reducir purpos and is worn over the undergar- ments. Gives you the same slim appea ance as a regular corset—and without any discomfort. Fits as snugly as a kid glove -has garters attached—and so constructed that it touches and gently ma $s every portion of the surface continually! The constant massage causes a more vigorous circulation of the blood not only through these parts, but throughout the entire body! Particularly around the ab- domen and hips, this gentle massage is so effective that it often brings about a remarkable reduction in weight in the first few days. Makes You Look and Feel Years Younger Those who have worn it say you feel like a new per- son when you put on the Madame Reducing Gir- dle. You'll look better and feel better. You'll be sur- prised how quickly you'll be able to walk, dance, climb, indulge in outdoor Sports. Many say it is fine fe constipation, which is often present in people inclined to be stout. For besides driving away ex- cess flesh the Madame X Reducing Girdle supports the muscles of the back and sides, thus preventing fatigue, helps hold in their proper place the internal organs which are often misplaced in stout peo- ple—and thus brings renewed vitality and aids the vital organs to function normally again. Free Booklet Tells All You can't appreciate how marvelous the Madame X Reducing Girdle really is until you have a complete description of it. Send no money in advance—just mail the coupon and learn all about this easy and pleasant way to become fashionably slender. Mail the coupon now and you'll get a full de- scription of the Madame X Reducing Girdle and our reduced price special trial offer. The Thompson-Barlow Co., Inc., Dept G-123, 404 Fourth Ave., New York. 21 des ler While RK With Girdle appearance for you second of your The Patented Open Front Insures Perfect Comfort While You Sit, Work or Play. And the Special Lacing Makes the Girdle Easy to Adjust as You Become More Slender THE THOMPSON-BARLOW CO. | Dept. G-123, 404 Fourth Ave., Ne ease send me, without obligation © Madame X Reducing special reduced price offer. Inc Address.