Judge, 1924-03-08 · page 25 of 36
Judge — March 8, 1924 — page 25: what you’re looking at
What you’re looking at
This is primarily a **mail-order advertisement**, not satirical content. It occupies the entire page with minimal editorial material. The ad promotes a "Top Coat" for $3.95 (plus postage) from Reefer Co. in Philadelphia, using the classic early 20th-century mail-order sales pitch: "Send No Money, Pay On Arrival." The illustration shows a stylishly dressed man in a long overcoat with a fedora—typical 1920s menswear. The marketing emphasizes features modern readers would recognize: waterproof lining (Goodyear brand), versatility ("All-Weather"), durability, and affordability ("Compare With $8 Value"). A customer testimonial ("Big Bargain") adds social proof. The "risk-free" guarantee—money back if unsatisfied—was a novelty in mail-order retail, distinguishing this company from competitors. The page reflects an era when catalog shopping was dominant and payment-on-delivery was standard practice for building consumer trust in distant purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Top Coat *9°5 Sale Send No i Fine Cloth Top Coats Money With Genuine Goodyear Plaid Rubber Pay On Lining. This is an All-Weather Arrival Top Coat, Overcoat, and Water- proof Rain and Auto Coat Combined F. H. Brewer, G City, Pa., writes: ‘Received my Top Coat A BIG. jin ain if there ever was one. I showed it to BARGAIN friends and they think it is a fine buy for the money.” Send no money in s ce for this ultra-stylish, wind-proof and water- proof Top Coat andsome garment for auto or street wear for both clear and rainy weather. Dressy and very durable and serviceable. Made of Genuine Diagonal Weave Cloth of a beautiful rich tan color that won't show dirt. Genuine Goodyear Waterproof Plaid rubber lining to keep out rain. Goodyear label in every garment. Stylish Model with lat to give real snap and trin pockets, wide belt and just enough of a flare Cut Full. Big roomy chest at the armholes, d square military shoulders. Plenty of play Storm Collar to turn up in bad weather. to 50. Measure chest over suit you now wear. Length—full 44 inches, giving ample protection. Perfect Fit: We guarantee to fit you with this well mad well tailored throughout. You will be proud to wear this you go, and our low sale price puts it within the reach of all wil With #8 Value that, will keep you dry ‘oat the Top Coat that is arment any place risk nothing in sending Your money will be refunded at once and without question if you are not more than delighted with, your So rush your order before the sale end3. Better buy two coats before the price a tylis! Just the AW Sixes Right Length 32 to 50 To cover Knees Perfect 44 inches long at Mail This C Tod Guaranteed al is Coupon lo ay IRE Be eee eee eee S N M H Reefer Co., Dept. 501 er id oO Or 1ey g 829 Spruce St Philadelphia, Pa. No, not one penny until the Top Coat is in your hands. mb (please seme abate gone Just mail coupon stating your size. Measure chest over ay money immediately if 1 suit you now wear. When postman delivers your coat (plus postage). We have been in Name 1 are rated at nearly lion dollars. Your money back if not satisfied. take all the risk. Send coupon Now! | Size Reefer Co., 829 Spruce St., Dept. 501, Philadelphia, Pa. ae If you prefer, you may send $4 cash with order. 23 postman $3.95 at you will refund Street No....