Judge — March 8, 1924 — page 23: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ee ED PIED N= Sr Oe = OX OX An Offer That May Never Be Made Again Why we have been willing to lose money on this introductory offer—and why it must soon be withdrawn ERE is one of those rare bargains you are offered only once in months. And this may be the last time it will ever be offered. We have been willing to los money on it, for the very in- teresting reason explained be- low. Our loss, however, is your gain. On this offer you are given a pair of Abraham Lincoln Book- Ends, ABSOLUTELY FREE. ‘These book-ends are made of heavy bronzed metal, with Lincoln’s head in bas relief. They are an adornment to any library table. They would cost, if obtainable in stores, $1.00 to $1.50. Yet they are given free—in order to introduce the NEW set of thirty Little Leather Library world’s master- pic We know what has happened in the past on our previous sets after they were introduced—orders poured in by the thousands. The ea: thing we could do, therefore, was to introduce this NEW set QUICKLY into representative homes. We know at will happen after this is done. tw ill be- come a “silent lesman,” more powerful than any other form of ad- vertising we could do. That is the reason—the only reason —we have been willing to lose money on this offer. This New set is, in many respects, the finest we have ever published. It includes the best works, each one com- plete, of such famous authors, as: Barrie Irving Kipling Thsen Shaw Shakespeare i nb Moore : ‘Tennyson Browning Plato Eliz. Browning Wilde Dumi as Maeterlinck on Turgenev W hitman Longfellow Whittier Dante Poe Elbert Hubbard These thirty volumes, without the book-ends, have been valued (by hun- dreds of people who are asked to guess) at from five to fifteen times their price. Fach volumes complete. The binding is a beautiful limp Croftcott, handsomely embossed, and tinted an antique copper and green, so that Outside’ even experts have mistaken it for hand-tooled leather. The paper is actually the same quality as that used in books that sell regularly for $2.00 apiece. Yet the price, for all arty volumes, is only irty such books be sold for only Simply by printing in editions of at least one million books relying on the good tast ata time, ining. Qu: that is the whol Surely, sooner or later, you will want to obtain this wonderful set—at least a year’s good reading for the price of a theatre ticket! Why, then, not obtain it at once, of the exceptional premium” now 0} fered for introductory purposes only? Sent for Thirty Days’ Examination Do not send any money. Simpiy mail the coupon or a letter mentioning, this advertisement. When the books and book-ends arrive, give the post- man only $2.98, plus the few pennies for delivery charges. Then, if you vish, examine the books for thirty F If you are disappointed in the slightest respect, if you do not agree that this is one of the most satisf: tory purchases you have ever made, send the set back any time within the thirty days, and your money will in- stantly be refunded. Can’ a fairer offer be made? Mail coupon ot letter at once. Little Leather Library Corporation Dept. 493 218 West 40th Street New York, N. Y. 218 West ZT teather library, and 7 Lincoln Bas-Rehef B. Sree L will pay the postr on arrival. It is understood, 7 that this is not to be considered chase, If the b come up t to return the you agree to re S$’ $3.50; cash with order.) New York plus the few cents delivery charges up- ‘doth St. a pair of jook-Ends nan $2.98, however, as a pur-