Judge, 1924-02-23 · page 36 of 36
Judge — February 23, 1924 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains: **Left side:** Illustrated vignettes showing social situations (a couple, dinner scenes, formal gatherings) accompanying the headline "Your Social Secretary for life" — establishing the book's purpose. **Right side:** A sales advertisement for the "Book of Etiquette," a two-volume reference guide, offered at a reduced price of $1.98 (down from $3.50). The ad emphasizes the book "solves every social problem" and covers wedding etiquette, dinner etiquette, street behavior, and social confidence. **The pitch:** Appeals to readers' anxiety about social embarrassment and desire for "poise, ease, dignity, self-confidence." The offer includes a coupon requiring no money upfront. **Social context:** This reflects early-20th-century American middle-class aspirations — etiquette books were popular guides for navigating an increasingly complex social landscape, particularly for those climbing the social ladder or uncertain of proper behavior. There is no identifiable political satire here; this is straightforward consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Save *122 on the Famous Book of Etiquette Nearly Half a Million Sold for $332 i Time Offer Special Short Time Offe nes OU’VE always wanted the famous two-volume set of books that solv every social difficulty, exactly what to do, y, write, and wear, on every occasion. You have always wanted to own the two re- markable books that give poise, ease, dignity, self-confidence. 'S that tells you The BOOK OF ETIQU mittedly one of the mos authoritative works of its kind ever pub- lished. It covers every phase of wedding etiquette, street etiquette, dinner eti- quette, dance etiquette—it contains graphs for the self-conscious a for the bachelor; for the busine: for the country hostess. Nothing is for- gotten, nothing omitted. The BOOK OF ETIQUETTE will tell you everything you want to know. It will protect you from sudden embarrassments, give you a wonderful new ease and poise of manner. Send No Money—The Coupon Brings It To You This is your chance to take advantage of a tremendous bargain. Half a million people have paid $3.50 for the Book of Etiquette. Here’s your chance to secure the same Book of Etiquette for only $1.98. s woman; Here is your opportunity to secure the most 300,000 the BOOK OF If you act at once, you can get it for only $1.98. Solves Every Social Problem We know you won't overlook this unusual chance. _N Book of E plain carton. sure you No money is necessary. the coupon off at once. vel Inc., Dept. 632, Garden City, New York. USE THIS SPECIAL COUPON [NELSON DOUBLEDAY, INC., Dept. 632 | Sanden, Sits New) York Tam glad you ha: By all means send in two library volume: man only $1.08 (plus de | regular price of $5.50. privilege of returning the books any tim Ham*not delighted with them, and you agree to selund | my money ‘ed special offer. nette (complete I give the post- Address... ‘ Check this square the beautiful full-I at $2.98 with | iting fetumm privilege (Orders from outside the U. S. are payable $2.44 cash } with order: $3.44 cash with or Leather binding, outside U. S., PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com