Judge — January 12, 1924 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FREE It is hard to do just the beauty They are of-h A Beautiful pair of Bas- Relief Lincoln Book-Ends in an illustration, to or of these book-ends. bronzed metal. The pair nd cl would sell in most. stores for atleast $1.00, in some stores p1 edented offer is made Little quickly into representa e send the ply for $1.50. © introduc Library ‘This unprec- new set of master- Amer- If you wish a pair, please Leather roupon below at once Seeesepssssroeseoe Is it possible that we are offering a value too great to be credibl the thought of getting too much for their money? Do people shy at recently: mailed several thousand W irculars to booklovers. We de- scribed and pictured thirty volumes of the Little Leather Library honestly: sincerely, accurately. But we receive: relatively few orders. Then we mailed several more thousand circulars to booklovers, this time enclosing a sample cover. Orders came in by the hun- tired! The reason, we believe, is that most people cannot believe we can really offer so great a value unless they see a sample In this advertisement naturally, it is impossible for us to show you a sampk volume. The best we can do is to deseribe and picture the books. We depend on your faith in the statements made in the tisements appearing in this magazine we are hoping that you will believe w! say, instead of thinking this offer is “ good to be true.” What the offer is? Here, then, is our offer. The illustration below shows thirty of the world’s greatest masterpieces of literature. This is a new set, just published. It includes the finest works of such immortal authors as Barrie Tennyson Plato Little Leather Library Corp. Dept. 491 354 Fourth Ave. New York Please send me the new ) volumes of tie Little nd a pair of Vineoin t ook-Ends free. 1 will giv plus the few ¢ Upon arrival. “Itisunderstood, however, that this is not to be considered as a pure T reserve. the right to return’ t thirty days and you agree to ret Name Address city. State (Gutside' U.S. $3.50, cash with order.) Allen Balzac Brownii Eliz. Browni Dante Poe Wilde Irving Macterlinck Tbsen rgeney Shakespeare Longfellow Elbert Hubbard These are books which no one fess he has not read and re-read; books which bear reading rore of times Each of the: not that abomi to con- » volumes is complete ation, a collection of ¢ high-grade white wove ¢ ed in t is clear a sitiful lin und on the binding is a be » material and so. Appearanes and of hand- tique copper ts to Hive And though each of these volumes is com- plete (the entire set contains over 3,000. pages) 1 volume ean be « 1 conveniently wher« you go, in your pocket or pur be placed in your handbag or grip; or the thirty can be placed on your lib “without cluttering it up’ expressed it as one purchaser What about the price? Producing such fine books is, in i great ach t. But th prise has been to produce th If, no m of this enter- them in quantities of nearly a million —to bring the prices down throt production.” And we relied for our sales on our faith that Americans would rather read sthan trash. What happened? OVER TY-FIVE MILLION of these volumes have already been purchased by people in every walk of life Yet we know, from our daily mail, that ny thousands of people still cannot believe n sell 30 such volumes for $2.98 (plus postage). We do not know how to combat this skepticism. All we ean say is: send for 30 volumes; if you are not satisfied, return them at any time within a month a you will not be out ¢ any. Of the thou- sands of readers who purchased this set not one ina hundred expressed dissatisfaction for any reason whitever Send No Money No deseript volumes justi should like to se our profit is so sm offer, instead Simply ma set arrives, pay the pc charges; then examine above, if you order Bas-Relief Book-End will be sent free with your set. Mai coupon or a letter NOW, while this before you you may forget. no illustratio You must d every rei n do these them. We sample, but Il we cannot afford it. | We to send the entire set on trial. yon or at letter; whe 98 plus delivery once, a pair of in heavy bronzed me Little Leather Library Corp'n Dept. 491 354 Fourth Avenue New York, N. Y. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com