Judge, 1923-12-08 · page 2 of 36
Judge — December 8, 1923 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a political cartoon. It promotes Grand Opera records sold by National Music Lovers, Inc. for $2.98 per set—marketed as an extraordinary bargain ("More than Nine Dollars worth...for only $2.98"). The ad lists sixteen opera selections featuring famous singers and includes a mail-order coupon offering a "10 Days' Trial" with "SEND NO MONEY." The rhetorical question "Is this Offer Too Good To Be True?" addresses consumer skepticism about the deal's legitimacy. The only humorous element is explanatory copy justifying the low price through economies of scale and direct manufacturing—not satire. There are no political figures or social commentary visible. This represents typical 1920s magazine advertising targeting middle-class consumers interested in classical music.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The most remarkable bargain in phonograph records ever offered—sixteen of the most famous songs, complete, from grand opera—the world’s most beautiful music—selections that sell in some cases for three dollars each! Every record brand new and guaranteed of as fine quality as any records made, at any pric Herels What YouGet Sextette—Lucia Music Lovers Stellar Sextette Celeste Aida—Aida Mario Brefelli, Tenor La Donna e Mobile— Rigoletto Mario Brefelli, Tenor Prologue—I Pagliacci Antonio Bruno, Baritone M’Appari—Martha Hugo Donivetti, Tenor Vesta la Guibba—I My Heart at Thy Sweet I Dreamt I Dwelt in Pagliacci Voice—Samson and;.Marble Halls — Bohe- Mario Bale Tenet Delilah ¥ mian Girl uartette—Rigoletto Joan La Vere, Mezzo Soprano iri one LoeasMelle Quariete Anvil Chorus—Il Tro- <item Clark, Soprano Habanera—Carmen vatore Caro Nome—Rigoletto Maria Volevi,Saprano Stellar Male Quartette Josepha Donnelli, Soprano Barcarolle—Tales of Medley—Mikado . ‘ Hoffman Stellar Mixed Quartetle Soldiers’ Chorus— Joan La Vere and’ Miriam Medley—Pinafore Faust 2 2 Clark, Soprano-Conitralto Duet Stellar Mixed Quartette Stellar Male Quartette ie IsThis Offer Too Good To BeTrue?—How Can It Be Done? F you want to see what an amazing bargain this offer _ sensational offer is made possible through the co-operation ] is, turn to the catalogs of the biggest record companies, of over a hundred thousand music lovers and the thousands or get prices from any dealer, and see for yourself of new customers joining us every week! how much these very sixteen selections from grand opera. The National Music Lovers, Inc., manufactures in sets would cost you! You will find they will cost you af the only and sclls direct to phonograph owners. Each cus- very least nine dollars. Yet we offer you ail sixteen tomer therefore, saves the usual 50% allowed to. dealers nariona, NY for the trifling sum of only $2.98 and they are full and jobbers. In addition, the combined buying power MUSIC size, 10-inch records, sung by really great artists 11 National Music Lovers’ customers makes it. pos- LOVERS, In. with full orchestral accompaniment to manufacture in enormous quantities effecting Is it any wonder that this offer seems good to be true? How canit be done? TI * economies which alw: production 10 Days’ Trial SEND NOMONEY Mail Coupon Novhing we can say about these Grand Compare them in every way with any other Opera records can tell you one-tenth as records you have. Do not send a penny now. much as hearing them in your own When the package arrives give the postman $2.98 home, on vour own phonograph. _ plus the few pennies for delivery charges, then try That is why we say: let us send the records. If you are not completely and thor- ygure om large scale ‘354 Fourth Avenue, ys result from larg: ale Please send me your ® collection of | "16 World Famous Operatic Songs.” I will give the postman $2.98 plus few cents deli charges on arriv: is not to be considered a purchase, how- ever. If the records do not come up to my expectations, I reserve the right to return them at any time within 10 days and you will refund my money at once. S S Nemes = you this complete set of sixteen ough! tisfied, if you are disappointed in the Address selections on eight double-fa slightest degree for any reason, send the set back, Ge 10-inch records for 10 da and every penny you have paid will be refunded trial. Judge for yourself! at once without question. If you like dance hits you may also care to have the four latest and biggest Fox Trot hits in the Broadway ‘on two T. he following “What Do You Do Sunday, and "Somebody's Wrong.” If you care 2 in ADDITION to the set of Grand Opera Songs. place an Xin the square at the left. The price is only 8 oc for all four selections. SOLD ONLY with the ss lal ‘not sold separately National Music Lovers, Inc. 354 Fourth Avenue Dept. 412 New York City comicbooks.com in to