Judge, 1923-12-01 · page 36 of 36
Judge — December 1, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily a **Christmas advertisement** for the Little Leather Library—a budget book set collection—rather than satire or political cartooning. **The Product**: A set of 30 classic literary works (Shakespeare, Dante, Browning, Poe, etc.) selling for $2.98, marketed as an affordable Christmas gift for cultured people. **The Pitch**: The ad emphasizes value through mass production economics—claiming books worth "$5 to $10" are available cheaply. It appeals to givers wanting to appear cultivated while spending little money. **The "Joke"** (if any): The implicit satire is gentle—that one can gift high culture affordably, and that even last-minute buyers desperate to seem refined can do so for under $3. The accompanying image shows a stack of these leather-bound classics to visually demonstrate the offer. **Context for modern readers**: This reflects early 20th-century American consumer culture, where mass-produced "classics" democratized literature. The ad assumes books signal status and education—a marketing strategy targeting middle-class aspirations. There is **no political cartoon** on this page—it's purely commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Save Money This Christmas yet remember more people than ever before A New Set of Thirty MEETS nner World’s Masterpieces a HERE never has been a finer Christmas gift than good books. hey show that you resp your friends as people of cul- ture; they show, equally clearly, your own appre- ciation of things worth while. They are acceptable by men, women, children. With this new Little Leather Library set, think how much you can do for so little ! For only $2.98, you can give the NOVECEH Se PU NTT Gee oh an RASA Sa eyay cach of three persons—or five books to of six persons. Or if you please, you can A Oe ee ee mB reetteure Mobi bS UL hi. LAIN Lona send one b6ok to each of thirty persons, in place of Christmas cards, and at no more expense, How Can It Be Done? What sort of books can be given to you at this amazingly low price of $2.98 for thirty?) Many people they are worth from five to ten times the cost. The paper is NEY equal to that used in $1.50 books; the type and easy ok ala Wd to read; there are over 3,000 pages in the . set; the binding is | I Rl dad ohn a Ocak co ak Oa of a remarkable limp Croftcott, beautifully embossed. It Ba AES SAG AAs) looks so much like leather as to confuse even an expert. ‘This ROO trs PORTER Tee amazing value is possible only through quantity production, zs... ae Léesbrsacbo Lin ts by printing in editions of one million volumes at a time. Ez a = hd GR i TA ; The titles include the greatest works, each one complete, of - ‘da such Masters as: Barrie, Kipling, Shaw, Yeats, Allen, Bal- sol =O Add zac, Browning, beth Browning, Dante, Dumas, Emer- ~ son, Whitman, Whittier, Poe, Irving, Ibsen, Shakespeare, SIE eH OS Oo ae Moy Lamb, Moore, Tennyson, Plato, Wilde, Maeterlinck, Tur- genev, Longfellow, Elbert Hubbard. Fadey. PEC) No More Printed This Year— Examine Them At Our Risk Little Leather Library volumes can be found today in the finest homes in the land. Let us send you this new set at our risk. If you do not agree it is worth from five to ten times \ the price—send it back and you will not be out one cent. \: Right now we are shipping as high as three thousand with heavy Christmas orders still to come. ate, some “last-minute buyers” may be dis- N appointed. For it is too late to print again this LITTLE year. We urge you, therefore, to send in your LEATHER = \__ order now and not to delay one day. LIBRARY con ORAGN \ Curt LEATHER LIBRARY CORPORATION 354 Fourth Are \ Dept. 4912 lew Yor! Please send me \ 354 Fourth Ave. jew ects of 30° volumes Tap a Os sitive Little’ Leather Library and. a New York City pair of Lincola. BasRelied Book Ends Free with each set. Iwill give the post- man $2.98, on the Larson malig salivary \ for each set. It is understood, however, that thisis not to be considered a purchase. I the Nt If you order at once, these beautiful Lincoln book do not in every way come up to my expec- Relief Book En il be included with- tation, 1 reserve the right to return them any” time ‘ost. With the complete set, they make within thirty day and You agree to return my money, a wonderful gift’ Retail price af leau $1.00, 18 game sores ‘\ probably $1.50. This unprecedented offer is made to JUDGE Name... readers, for advertising purposes, to introduce Address ING new set into representative American een iomes this Christmas. If you wish a city . State Pair, send the coupon at once. NOTE: If shipment is to be made to friends, enclose check or money order for proper amount (adding 34c for postage which is the average charge) (Outside of U. S.; Price $5.50, Cash with Order.) PRESS OF WILLIAM GREEN, NEW YORE comicbooks.com