Judge, 1923-11-17 · page 9 of 44
Judge — November 17, 1923 — page 9: what you’re looking at
What you’re looking at
# Judge Magazine Satire: Advertising Excess This page satirizes the advertising industry's dominance in American magazines during the early 20th century. The top cartoon jokes that the Alexander Hamilton Institute magazine now has 99 pages of ads but only 1 page of actual editorial content—and they've just sold another ad page, making the ratio even worse. Below, "Suggestion to Advertisers" mocks how advertising slogans have infiltrated popular culture so completely that they've replaced traditional songs and phrases. The "Billposted" section ridicules an advertising addict—someone who buys magazines *solely* to read advertisements. "Ad Statistics" exaggerates the ubiquity of billboards, suggesting they'd stretch coast-to-coast if laid end-to-end. Throughout, the satire targets advertising's cultural saturation and magazines' willingness to sacrifice editorial integrity for ad revenue—a concern that remains relevant today about media business models.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The joke’s on the ALBXANDER HAMILTON INSTITUTE. Editor of Magazine—You say we have ninety-nine pages of advertising and one of matter—well, what about it? Advertising Manager—We just got another page ad! Suggestion to Advertisers Arrow go wan!” Put Your Ads Across with a Song! Tle Caaipielle\ are: Goreng) “Men of Horlick.” “Willys Knight ladies!” “Boyce and girls together.” “Roll Jordan roll.” Fat “You Tecla the high road.” “Billposted” “T need thee Ieory hour.” “rake me Buick to ole Virginny.” “It Lux to me like a big night to- night.” “My Bon Ami lies over the ocean.” Be as Need we say who these gentlemen are? Ts he well read? “yy: ay ” “T . a “Who was that lady I seen you with With a Steinway on the table. I should say so. He knows every a A advertising slogan by heart!” thig morning, Trade? 5 . ‘That wasn’t no lady, Mark!) That was my wife!” “Hoover there!” was Ad Statisties—AIl the billboards in the “This is the Lifebuoy!” United States placed end to end reach jp: . . ao. 2 =. piace’ ¢ : First Magazine E What's your “Climbing up the Gulden stairs.” front the East Coast to the West Girculation? OOS gaa ‘ Second Magazine Editor—L asked you “Pa, what's an addict?” first! “Er—a person who buys a magazine just to read the ads!” “Dairylea we roll along.” “Tenting to-night on the Van Camp ground.” att “No, I cannot m: you,” she mur- mured, “but I will be a er to you.” “Nothi loing,” cried the ad man, “I will accept no substitute tot If it had happened to-day it probably would have read: ‘And Sheridan twenty- five billboards y!” sot Ears to the Morte Co. Abou Ben Adhem was taking a ter “Don't Shout, old man! Prohibition #cross the desert when his dromedary cured my deafness.” stalled on him. “Well,” murmured Abou, “How’s that?” “Here's where Towalk a mile for a Posed by Miss Doren Cieansen “I was afraid I might miss a drink!” camel!” “Chases dirt!” comicbooks.com