Judge, 1923-11-17 · page 23 of 44
Judge — November 17, 1923 — page 23: what you’re looking at
What you’re looking at
This page satirizes deceptive advertising practices of the era through mock product ads. Each fake advertisement absurdly inverts marketing claims to expose actual product flaws: - **King Tut Eggs**: Mocks exotic marketing by claiming eggs from "distant mausoleums" - **Disaster Shaving Cream**: Admits the cream causes the problem it claims to solve - **Jumbo Self-Expanding Union Suits**: Honest admission that the garment makes wearers fat - **Nevrsteddy Kitchen Ladder**: Designed to break bones - **Get Fat to Music**: Records that encourage weight gain - **Monstrosity Hat**: Explicitly states it's poorly made and unflattering The satire's point is clear: real advertisements make outrageous, false claims with straight faces. By "telling the truth," Judge exposes how absurd actual advertising copy is—using humor to critique consumer manipulation and false promises common in early 20th-century marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE TRUTH IN ADVERTISING! KING TUTEGGS FROM OUR DISTANT AUSOLEUMS | Get our free booklet —“ f rom Disconten -Spaciousness 1S THE NOTE STRUCK In if U inet aD, i) »} VU @) ScUREDAATING UNION SUITS Send for Brochure--- Whats The Us CRET LIES INTHE os nee % fas the Caress of 2 Vustard Plaster” es NY. Pncacabinet ASTONISH YOUR FRIENDS! Our two-faced musical records give youan excuse for sitting around and you can GET FAT TO MUS WHOPPER-OBESITY MELODY CORPORATION. eT a New and Somewhat Langer _ MONSTROSITY This hat will wrinkle, blisterand | buckle --and is incorrect for all occasions. It has a i unnaturalness | because if is built without thong as ROnZEQUENIGEE)