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Judge, 1923-11-17 · page 13 of 44

Judge — November 17, 1923 — page 13: what you’re looking at

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Judge — November 17, 1923 — page 13: Judge, 1923-11-17

What you’re looking at

# "The Unlucky Strike" — Explanation for Modern Readers This satirical piece mocks advertising models and mascots who stage a labor strike for better treatment. The cartoon depicts famous brand characters (Chesterfield man, B.V.D. underwear, Arrow collar man, Bon Ami cleaning woman, O'Sullivan heels man, Camel cigarette man, and Fisk the sleeping child) demanding dignity: separate dressing areas, no stiff necks, freedom from constant smiling, reasonable working hours, and transportation. The satire targets both the models' complaints and the advertising industry itself. The joke is that these are fictional characters complaining about conditions that only exist in advertisements—they have no real labor rights because they aren't real workers. The final caption ("An' the ad said this thing was easy to play!") and the page's note to "read the ads" suggest advertisers themselves are the real subjects of ridicule for their unrealistic, exploitative portrayals of work and lifestyle.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Unlucky Strike by Norman Anthony “Laps and gentlemen of the adver- tising pages!” ‘The chairman’s voice rang through the hall and the great strike mecting of the advertising models was on! Everybody that was anybody in the ad pages was there and they hung expectantly on their leader’s words. “We are gathered here to-day to air our grievances (‘I'll tell the world!’ shouted the Chesterfield man), and now is the time for us to rise up and ert our rights! (‘Let’s show them!’ cried the Holeproof Hosiery girl.) We are the bone and sinew of the magi (‘Wow!’ yelled the Chesterfieldian); 90 per cent. of them is devoted to us and without us they would be helpless!” “Mr. Chairman!” “Mr. B. V. D. has the floor!” “Excuse my appearance, ladies and gentlemen, but I was caught underwears. (Cheers.) On behalf of the underwearers of the world let me state our case. We demand separate dressing pages for the men and women! (Cheers.) The ad- vertisers have no respect whatever for our feelings and place us in the most em- barrassing positions! I, myself, had to stand opposite a lady in a bathtub all last month, and Miss Munsingwear here was compelled to endure the rude stares of a group of men smoking cigarettes! (‘Yea, Bo! bellowed the Chesterfield zines Ln Amid deafening cheers the Campbell Kid grabbed a banner man.) In union suits there is strength ye will not stand it any longer!” “Mr. Chairman!” “The Arrow collar gentleman has the floor!” “Ladies and gentlemen, it makes me hot under the Arrow to see the way we are being treated! I’ve suffered from a stiff neck for years (‘Use Sloan’s Lini- ment!” cried an old lady), and I’m sick and tired of making up like a chorus boy and looking pretty! (‘Attaboy!’ the Chesterfield gentleman shouted.) I move that the collar men of the country let their beards grow (‘Sure, commit Her- picide!’ cried one of the crowd) and refuse to comb their hair for six months!” (“We're with you!” shouted the Stacomb boys in chorus.) “Mr. Chairman!” “Miss Bon Ami has the floor!” “T'm tired of scrubbing windows and things all day long! The man who said woman’s work is never done is right! I haven’t scratched yet but I’m going to soon! Let us women of the home clean up this matter and wipe the advertisers off the face of the earth!” (Cheers.) “Mr. Chair. “Mr.O’Sull s Heels have the floor!” “Brother models. I’ve pounded the pavement until my legs ached and I’ve lost my springy step! I demand a car to ride in!” “Same here!” yelled the Camel man, jumping to his feet. “I’ve walked my last mile for a Camel! I demand at least a Buick!” “Mr. Chairman!” “Miss Lotta Miles wishes to say a word.” “T’'m tired of smiling all day long, and my little brother Fisk hasn’t had any sleep for years. I've taken the up with the Cruelty to Children’s Society, but they haven’t done a thing! (Continued on page 28 so you will read the ads.) “An’ the ad said this thing was easy to 7