Judge, 1923-11-17 · page 11 of 44
Judge — November 17, 1923 — page 11: what you’re looking at
What you’re looking at
# Explanation for Modern Readers This page contains satirical "gossip" items and advertisements disguised as editorial content—a common Judge magazine format mocking both small-town social pretension and consumer advertising. **The "Adville Gossip" section** is satirizing how product names had infiltrated everyday American speech. Characters with brand names (Eddie Gillette, Joe Camel, Etta Munsingwear, Chet Piedmont) appear in absurd scenarios where the products are hilariously central to their lives. The jokes rely on readers recognizing cigarette, razor, and undergarment brands. **The cartoon** shows a woman asking "What did you go around in, par?" about a car, with the punchline correcting her French pronunciation ("par" → "popper"), satirizing pretentious social climbers. **"How Mr. Pepys Might Have Picked Up Money"** parodies Samuel Pepys's famous diary by having a modern man's day saturated with brand-name product placements—suggesting advertisers essentially pay for product mentions disguised as genuine life narrative. The satire targets both consumer culture's ubiquity and advertising's invasive colonization of language and thought.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Adville Gossip ELLY SPRINGFIE pret steady s this w inter. » has been keeping ympany with Lotta ‘The other night Kelly sta ate and Lotta’s Pa yelled dows stairs, s time to retire, Lotta!” kelly wuz awful mad. Ed_ Chesterfield, Joe Camel h day Chet Piedmont and a mile walking race apacl wuzn't satisfied with the decision. * oe Eddie Gillette cut himself shaving the He sed he’s going to sue the Shaving Cream people be- » all the credit for the razor Eddie bled terrible but saved his life, “What! More candy, Marie!” “Oui, mam'selle. you call zee all day sucker!” Tright smart with sday, but six drops fixed him up s Joe sez L wuz the Van ap beans he ate at Mrs. Ralston’s party. he thought up his universal joint and he sez it worked fine. Jue sez he's going to try putting + # 4 some Musterole in’ his transmission The Smith brothers, Trade and Mark, nest. celebrated their thousandth appearance eo « # in the ma Pinkham sed ity wuz some | the cough drops flowed like * * * Etta Munsingwear bought herself some silk stockings last week. The first time me out on Main street with them % terrible windy and some smart k yelled, “Von just know she wears em!" Joe Durant tried some ment on his Ford the Sloan's Lini- ther day to loosen Moon car used. “What did you go around in, par?” Mrs, Nouveau—Ethel! Don’t say par; say popper! 5 The candy ix JoUNSON’S, the French accent ours I think M’sieur Sapp eez what How Mr. Pepys Might Have Picked Up a Little Money on the Side Tr betimes with my trusty Big Ben / ringing in my ears. So to shave, my Ever-Ready seeming unaccustomed sharp but methought perchance the credit did lie in the Palm Olive Shaving Cream. To the office in my Essex petrol after a hearty breakfast of H-O, Beech- nut Bacon and Maxwell House Coffee which I vow is good to the last drop. Hard at my stint all the morning with my Underwood and signing many letters with my new Waterman Fountain Pen. Met G. Welp, the advertiser, and so to an Inn for lunch and ate heartily of Morris ham and Bond bread. tobacconist’s where I purchased a carton of Lucky Strike cigarettes and also some Prince Albert for my Dunhill. So to the in and was amazed when my gin informed me “twas six o'clock. home in the E and did sep for some Secony petrol and Mobiloil deem a perfect lubricant. and selected some Community Plate for my wife's birthday. She, poor wretch, was overanxious at my delay and much put out because the Purity Cross creamed chicken had burned. So to a_ theater Thence to an So where I was seized with such a fit of coughing I fain would have left the auditorium had not my wife given me a box of Smith Brothers cough drops. ‘To an apothecary’s after the play for a beaker of Coca Cola and so home sleep in our Simmons twin beds and to