Judge, 1923-10-20 · page 2 of 36
Judge — October 20, 1923 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **not satirical content** but rather a **commercial advertisement** for a hair-growth treatment called the "Merse Treatment," marketed by Allied Merke Institute in New York City. The layout presents before-and-after photographs of two men and includes testimonial letters claiming successful hair regrowth. The ad promises results within three weeks and offers a money-back guarantee. While Judge was primarily a satirical magazine, this appears to be a paid advertisement section—common in early 20th-century publications. The "free proof" offer and coupon are standard direct-mail marketing tactics of the era. There is no identifiable political satire or cartoon humor on this page; it's straightforward promotional material for a now-dubious medical treatment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hair roots often are not dead, but dormant Treatment hair roots Free Proof — My New Method Grows Hair! Thousands of men and women have grown hair through my Actual Results Scores of Other Letters Tell the Same Story Hair Growth After 3 Weeks Your treatment so far i of being wor Is Loose am on > anew head fears of baldness are gone forever may use my name and testimonial A. McK., Lakeview, N. J Hair Almost Gone 1 have now used your treatment 2 1s, and although I nearly lost ntirely rs, 1 Ww provement it has time. I thi T paid for it not be any too much for N. R. B., Glen Cove, N.Y Results Very Gratifying “I have used your Thermocap Treat ment for 8 Weeks and although the top of my head has been entirely bald for 6 Yea results up to the present entire W.A.C., Kenmore, O. Bald For Years “Kindly allow me to prai ne wonderful Merke ‘Tr e who may and recom- growth of hair has shown. the temple w have t years."—C. B., New York City Does Everything Claimed “Am glad to say I can see such great change in my hair. It is growl and my bi wade It using eto claim it to do. Mrs. G.G., Houston, Tex New Hair in 20 Days Have been using Merke Treatment. 20 days and have received great results. My hair has been falling out for 4 years and your Treat ed it. 1 had two bald spots on my head Tr Chink it’s the best in the world.” Smackoner, Ark. new method! It is guaranteed to grow hair for YOU—or your money will be instantly refunded! Mail coupon today for full details—and free proof of how this method promotes hair growth No matter how bald you are—no matter how many treatments you've tricd without sue- cess—let ome send you, without the slightest “cost or obligation, full informa tion on my new discovery Let me mail you actual igures, facts and photos which show — conclusively what my treatment is and what it does nearly My new discovery is the result of experience I’ve had in treating baldne included long years in Heidelberg, Paris, Geneva, Cairo, Berlin and other centers of scientific rc rch. At the Merke Institute, Fifth Avenue, New York—which I founded—many people have paid as high as $500 for results obtained—the same results which may now be had at home and for only a few cents a day! years’ » Which You can now avail yourself of my home treat- ment, on my absolute guarantee to grow hair or My Guarantee [| appreciate that most people are skeptical of claims to grow hair. [ don't blame them. 1 don’t say that my treatment will grow hair in every ease. There are some cases of baldness which nothing in the world will help. But 1 do know that it has already grown hair for thou- sands. And I do know that it has banished fall- ing hair and dandruff for hundreds of others almost instantly That's why I’m so confident that it will do all this for you. Read the letters printed on this page and you'll realize why [am willing to have you try my treatment entirely at my own risk Then—after 30 days—if you're not more than delighted with results—if you cannot see a new growth of hair—then all you ne is to tell me—and without the slightest del question I'll mail you a check refunding e cent of your money. J don’t want your money unless I can actually grow hair on your head. not it grows Entirely New Method My method is entirely different from anything known or used before. “There is no ma 1 Mange cures’’—no unnece= sary fuss or bother of any kind. Yet results ar usually noticeable after the very first few treat- ments and you are the sole no singeing—no My treatment proyes that a big percent baldness even of years’ standing is caused—no by dead hair roofs—but by dormant hair root which now can be awakened and made again to grow Already scores of men and women wl suffered for years from falling hair and parti baldness, have acquired a thick, healthy growt! of hair through this amazing method, which f¢ the first time provides a way of penetrating t the hair roots and furnishing nourishment direct to them Free Booklet fill in and mail the coupon bel without cost or obligation—a will gla formation ¢ tual phote isands of othe ou are bald—or if right now you are merely tro with falling hair and dandrufi—this free booklet prove to be of the greatest value to you. So mail t and it will be sent you without cost obligation by return mail. ALLIED MERKE INST! TUTES, INC., 512 Fifth Avenue, Dept. 810, coupon now Allied Merke Institutes, Inc. Dept. 810, 512 Fifth Ave., New York City end me, without cost or obligation on my p describing in detail the Meri Name Address City State. Y Volume 85. No. 2190, October 20, 1923. En Published Weekly and copyrighed 1923 by Leslie-Judge ae Class Matter, October 21, 1881, at -Office Co. en, Pres: t New York City, N.Y tof Mai uglas H. Cooke, Vice E, J. McDonnell, Treas! W 3, 1879. $5.00a year. 1c a copy 1, 027 West 43d Street, New York, N.Y. and b Wh sles a Wh Wi Wi note ¢ WI WI on hi WI buys paper WI the z¢ WI time. WI WI WI game M invit as we Di alwa; “y . i comicbooks.com