Judge, 1923-08-18 · page 36 of 36
Judge — August 18, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire. The page promotes a 12-volume collection of writings by **William Brann "the Iconoclast,"** a real Texas journalist and social critic known for exposing hypocrisy in late 19th-century society. The ad copy uses dramatic language—describing Brann as someone who "called them by their RIGHT NAMES" and made powerful people uncomfortable—to position his work as fearless social commentary. The imagery shows wealthy, respectable figures stripped of their dignity, suggesting Brann's writings revealed hidden scandals and moral failings among the elite. The phrase "made the world blush for shame" emphasizes his reputation for public exposés. The ad appeals to readers' desire to access this supposedly dangerous, scandalous material at a bargain price ($9.50 savings), with a risk-free trial offer. This reflects early 20th-century marketing tactics: packaging controversial journalism as transgressive and thrilling to drive sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
meee gm He called them by ~ their RIGHT NAMES and made the world blush for shame ITH a ruthlessness that brought a nation-wide g he tore away the cloak of smug respect- ability and laid bare the secret sins in the hearts of men and women. He snatched away the silks and jewels of society, he pulled down the trappings of posi- tion, he brushed aside the gilded veneer of wealth! Stark naked in their shame, the victims of his astounding ex- posures cried out to stop him. The powers were invoked to silence him. In desperation, assassins were hired to kill him. But before a bullet finally laid low his flaming spirit, he had given to the world a message of truth about society that still resounds through the land. He calls them by their RIGHT NAMES ore A Startling, Smashing Revelation jeweled" idol Bat Hine That Made Society Stand Aghast! eee ee 4 Upon a complacent world, Brann er and greater; his fiery genius the Teonoe ast burst with the fury ofa is accorded its place in American ver before had anyone literature. . pour in for da ared to write the things that poured the twelve fi his fier; y a sel vhich Brann’ s been collected, to be preserved T 80 parting s th Vivi beautiful and lasting form. posures of real life. E ‘where thou- now, you an amazing oppor- sands upon thousands were held spell- tunity to obtain your set of Brann bound by his magic words. the Iconoclast at a c r saving of People “gasped at his $9.50 and on terms so low that you frankness, thrilled at his laughed at his a a it twelve volumes t outbursts of wit. FREE s e for yourself why the lay the demand for world blushed for shame at the things his writings grows great- Brann said. END NO MONEY. 33 on, without any money zvolume set ¢ the Iconoclast” will be sent to 5 You ean either return the books or pay only $1.0. after free ion and the balance on the amazingly easy terms shown in the wit and daring viewpoint of the hundre Is n 3 n tid AH fe coupon. This SPECIAL LOW PRICE now saves you $9.50 alate You do not risk a penny o ye: ation offer, 30 mail porenn® pend the coupon now, before the price is increased expoeé. THE BRANN PUBLISHERS, Inc. a Dept. 398 3 West 29th Street New York City THE BRANN PUBLISHERS, In. Dept. 398, 3 Weat 29th St., New York City Send ‘me prepaid for FREE examination the 12-volume set of “Brann the Feonoclast™ (complet handsomely bound in durable green cloth with gold lettering. I will either return the your expense in 5 days after I receive them or will send § 5 days and 00 a month for 8 months. Ten per cent. discount if cash in full is sent with coupon. able $3.50 within 5 days and $2 a month for 12 months. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com