Judge, 1923-07-14 · page 36 of 36
Judge — July 14, 1923 — page 36: what you’re looking at
What you’re looking at
This page is **primarily a mail-order advertisement**, not political satire. It promotes a phonograph record collection from National Music Lovers, Inc. **The Content:** The ad offers 16 dance recordings (fox trots and waltzes) on eight double-sided 10-inch records for $2.98—marketed as a "sensational bargain." Song titles like "Yes! We Have No Bananas" and "Carolina in the Morning" reflect early 1920s popular hits. The illustration shows a dancing couple in formal wear, typical of period advertising imagery. **Social Context:** This reflects the Jazz Age's dance craze. Fox trots and waltzes were the dominant ballroom dances. The ad emphasizes that "all New York is dancing" to these hits, positioning the product as fashionable and up-to-date. **The Pitch:** A 10-day trial offer with no upfront payment (pay the postman on delivery) was common direct-mail marketing. An optional dancing instruction course by "Prof. Morgan D. Stern" is also promoted. This is essentially a period document showing 1920s consumer culture and music distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Latest box Trots and Waltzes on Eight Double Disc Full-Size 10 Inch Records FOE F . Parade of the Wooden Sold: FOX TROTS: You've Got to See Mama Every Night. Yes! We Have No Banan. . Lost, A Wonderful Gil. I Love Me. . My Buddy. jarney Google. i Carolina in the Morning. WALTZES: Dearest. Who's Sorry Now? Mr. Gallagher and Mr. Shean. . Love Sends a Little Gift of Roses. You Know You Belong to Somebody Else. ; Red Moon. I Gave You Up Before You Threw Me Down. 16. Mellow Moon. Sensational Bargain! ERE is the greatest phonograph-record bargain ever records which play on BOTH SIDES, g you SID offered! All brand new records, right straight TEEN complete selections. PLAYE! SAUTIFULLY from factory to you! The very latest Broadway by the most wonderful DANCE ORCHESTRAS hits—the most popular dance mu of today. All New ever heard! A wonderful collection of latest hits—. York is dancing to these wonderful, catchy, swingy FOR ONLY $2.98. Never before such a bargain in up- Trots and Waltzes. Eight full size, ten-inch brand new to-the-minute records. wariona music roves. —SssSs«dEC SENN NNO Mooney Dept. 47, 354 Fourth Avenue, New York City 1. rep diese’ reobetafee"t0 days in your own home. Note Learn to Dance Please send me for 10, days’ trial, your collection of 16 Fox, Trots [| __ the beauty of recording, the eatehiness of the tunes, and altzes on elght double-face ‘ten-Inch recor the wonderful volume and clearness of tone. Send no to any records made; 1 will pay the postman only. $2 [| money now—just give postman $2.98, plus postage, on If tha resorts Go noe eome Up to may eepoctntiona L reserve “r delivery. If not delighted with your Derealn return the to retura them at any time Within’ 10-day and you will retund my records and we wrll qefund money and Day the postage = his low id - Nowe; tt yaa desire Prof. Motgan D. Stern's Course in Danelng. | facturing fnvncenous quantities sod sling dre direct to users. juding » 10-tnel ‘instruction record, place E ‘square (price 98¢.). () aa THOUSANDS OF SETS ARE BEING ORDERED. od Dine the ose toe you te | Mail Coupon or Postal to Prof. ‘Stern ‘at’ your side. Name. : ¢ of learn- | National Music Lovers, Inc. | iqvistor"iited I Dept. 47 ‘ fessor Stern's Record Course.” | 354 Fourth Avenue New York City Qoraplete course, with 10-inch | Cty Ree State once. Pay only. 980. plus postage, on arrival. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com