Judge, 1923-06-16 · page 35 of 36
Judge — June 16, 1923 — page 35: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a satirical cartoon. The page features a mock letter praising "Everyman's Guide to Motor Efficiency" by Slauson and Greene, presented as genuine reader testimonial. The "satire" is subtle: the letter from N.E. Pettit appears authentic, creating social proof for the book's value. The ad then claims over 150,000 copies are in circulation worldwide and that manufacturers have never invested in such comprehensive manuals before—positioning this as uniquely valuable. The pitch is straightforward consumer advertising for the 1920s: a $3 how-to book about car maintenance and efficiency, illustrated with 250+ photographs. The testimonial format was a standard advertising technique of the era. There are **no political cartoons or caricatures** on this page—it's a straight sales pitch leveraging the credibility of Judge magazine to sell automotive instruction manuals to motorists of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Letter of Interest to Every Motor Car Owner Willoughby, Ohio. May 17th, 1923. Motor Department, Leslie-Judge Company, New York. Gentlemen: I have been glancing through a copy of "Everyman's Guide to Motor Efficiency" by Slauson and Greene. True, as you say, it is worth its weight in gold. Is it in any way possible that I may secure a copy of this wonderful volume? Yours truly, N. E. PETTIT. c/o The Hadfield-Penfield Steel Co. And Here It Is! You will agree, heartily, with Mr. Pettit when you see the book; it is, just as he says, worth its weight in gold to every owner of a motor car. More than 150,000 copies are now in the hands of motorists throughout the world. Every manufacturer realizes the need for such a book, evidenced by the Book of Information supplied with your car. But no manufacturer has ever been willing to make the big investment necessary to produce a complete book of this sort—the best handbook published on the modern motor car. Simple in its terms, it is easily understood by any novice. Illustrated with more than 250 photographs and diagram engravings it makes clear to you the principles and func- tions of erery part of your car. This book will enable you to operate your car with the utmost economy, securi the maximum of mileage from gasoline, oil and tires. This book will enable you, easily, to maintain your car in the pink of condition, to secure the maximum of comfort and utility from it. It would be a wise investment if it cost you $100.00, Bu ; it costs you only $3.00. Send no money now; simply send 6y"x ol in size, 302 pages printec 5 <n . * ee ae ni F us your order for 1 copy of “Everyman's Guide to. Motor aray cnidiléaves: woke thaa’ 2 Efficiency” and pay postman when book is delivered graphs and d LESLIE- JUDGE COMPANY plete handbook on the motor car 627 West 43d Street, New York City . comicbooks.com