Judge — April 14, 1923 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AMAZING SALE! Books 3 1-2x5 Inches. Card Cover Stock. I have sold 25,000,000 copies of my pocket series in three I find it cost approximately a million dollars to sell That means for every dime I re- ceived I had to spend five cents in order to make the sale. So I have really been getting only five cents for each book. I have solved the production problem—I produce these books at an astonishingly low cost. The actual cost above the price of raw material is very slight indeed. This is because of Mass production has cut the cost of the book, but distribution costs remain the same— years. these 25,000,000 books. especially made machinery. distribution outlay. to be seen. will decide the question. World-Famous Pocket Series Offered Until April 30 at Sen- sational Reduction! Books Printed Uniformly; You Must Act Before Midnight April 30, 1923 5c per book. and I may solve it. with readers of this announcement. do is simply this: the sales cost per’book must be reduced from 5c per book to Ic per book. five times as much business on the same advertising and Am I asking too much? The response to this amazing announcement There is nothing so convincing as an actual test, and that is the real reason for this sale. Size of Bound in Heavy Per Book That is the problem I am working upon now, I have a plan which I intend to try out In brief, what I must That means we must get That remains f= =F] Take Your Pick at Only 5c Per Book [=<] Ibsen Melisande 295 Master Builder. ‘90 Mikado, Gilbert 31 Pelleas and ‘Maeterlinck 316 Prometheus. Aeschylos_ 308 Stoops to Conquer. Gold- smith 8 Pillars of Society. 46 Salome. Wilde 54 Importance of Being Earnest 8 Lady |,Windermere’s Fan. 131 Redemption. Tolsto! ‘99 Tartufle. Moliere Shakespeare's Plays 240 The Tem a Merry Wives Windsor As You Like It Twelfth Night Mueh Ado Nothing Measure for Measure Hamlet King Henry v ing Henry Julius Caesar 250 Romeo and Juliet Midsummer Night's lo, Merchant of Venice Fiction BceeS B85 Great Sea Stories Saint-Gerane. Dumas Jekyll and Hyde Will 0° Mill." Stevenson Lodging for Night. Steven- son. Last Days Condemned Man, Ugo Man Would Be King. Kipling Strength of Strong. London Xmas Carol. Dickens Rip Van Winkle. Irving Red Lai Andreyev 7 Hanged. Andreyev Sherlock Holmes Tales Country of Blind. Wells Attack’on Mill. “Zola ‘Andersen's Fairy Tales Alice in Wonderland Dream of Ball.» Morris House & Brain. Lytton Color ‘of Life. Haideman- Jultus 198 Majesty of Justice. Anatole Franc ice 215 Miraculous Revenge. Shaw ‘24 The Kiss. Chekhov 285 Euphorian. “Moore 219 Human Tragedy. 196 ‘The Marquise. Sand 239 26 Men and Girt. | Gorkl 29 Dreams. Schreiner 232 Three Strangers. Hardy 277 Man Without a Country History and Biography $40 Lite of Jesus, | Ernest Renan {fe of Jack London 380 Portraits Contem| Vol. t.. Frank Harris rary | Portraits. Contem, Vol. 2. Frank Harris Contem Portraits, "P Frank Harris Contemporary» SPortratts. Vol 4. Frank Harris Addison and His Times 23 319 France Life of Sterne Life of Lincoln Life of Joan of Arc ‘Thoreau—the Man Who Escaped From Herd History of Rome, Giles i Cnenat ae Life sin a Selence of History. Waterloo. Hugo Voltaire. Hugo War Speeches of Wilson. Tolstoy: | Life and Works Bismarck's Life When Puritans Ruled Life of Columbus Crimes of Borgias. Dumas Whistler: The Man and His Work Life of Bruno Cromwell & His Times Heart Affairs Henry VIII Paine’s Common Sense Man ai of Paine. ingersol Brann: Sham Smasher Life in Greece and Rome Keats. The Man and His ‘Work orl 170 Constantine and Beginnings of Christianity SPECIAL BARGAIN We have an amazing bargain for those who order full sets of 300 volumes. At 10c per copy this set is worth $30—our special price only $14.25, which is less than 5c per volume. If you want full set shipped prepaid, add $1.42, or $15.67 for 300 books and carriage charges. Haldeman-Julius Company, Dept. X477, Girard, Kans. PRESS OF WILLIAM GREEN, NEW YORK 201 Satan and the Saints Voices From the Past Life of Shakespeare Life of Du Barry Life of Dante Life of Mary, Queen of Scots Life of Jotinson. Macaulay Trial of William ‘Penn Humor Jumping Frog. Twain Idle Thoughts. Jerome English as She 1s Spoke. ‘Twain Humorous Sketches. Twain Artemus Ward. His Book Whistler's Humor Wit of Heine, Tet's Laugh. Nasby Literature Aucassin and Nicolete. Lang Friendshij Thoreau ture, uu England in Shakespeare's me. Fi Chesterfeld’s Letters Defense of Poetry. Shelley Love Letters of Henry A Essays. Toleration. Voltaire Love Letters of Genins How I Wrote “The Raven.” Poe Love. | Montaigne Bacon's Essays Emerson's Essays Letters of Portuguese Nun Going to Charen, | Shaw ‘Millionaires. 6 Essays Four Essays, Ellis Shakespeare. Ingersoll Choice of Beaks. Carlyle ‘Rabelais. Chesterfield prhaunte Bee B ince of Peace. Bryan On Re ‘Brandes Contessions et Optum Eater incoln, Ingersoll Subjection of Women. Mill . ‘Thoreau 5 Condescension in Foreigners. Lowell Women, apd Other Essays. shelley, Thompson 3 Prose Nature Notes. Whit- man Pen. Pencil; Poison, Wilds Decay Wilde 38 Soul of Mane “Wilde 293 Villon. Stevenson Maxims and Epigrams 77 What Great Men Have said About, oy 304 What, Women Have atid About Men 179 Gems 310 Wisdom 193 Wit and ia ‘of Charles Proverbs Proverbs. of 117 Proverbs of Italy 118 Proverbs of Russia 119 Proverbs of Ireland 120 Proverbs of Spain 121 Proverbs of Arabia 348 Proverbs of Scotland 380 Proverbs of Yugoslavia Philosophy & Religion 338 A Gulde to Emerson 218 Essence of the Talmud 11 Gulde ‘to Nietzsche. Ham- en 159 Guide to Plato. Durant 322 Buddhist Philosophy 347 Guide to Stolcism 124 Theory Reincarnation Plato's Republic }2 Schopenhauer’s Essays ‘Trial and Death of Socrates Meditations of Aurelius Eucken ; Life and Philosophy Age of Reason. Paine Life and Works 1D" Discovery of Future. Wells Plato 96 Dialog Essence of Buddhism Pocket Theology. | Voltaire 2 Foundations of Relixiot Pessimism. : Jaga ot God in Nature. Life and Character. Goethe Ignorant Philosopher. Vol- Nietzsche: Who He Was Sun Worship. | Tichenor Olympian Gods. Tichenor imitive Beliefs Chinese Philosophy of Life ‘What Life Means to Me. London Poetry Memories of —_Lineoln. Whitman 298 Today's Poetry. Anthology 365 Odes of Horace. Vol. 1 366 Odes of Horace. Vol. 2 9 Great English Poems 152 Kasidab, Burton 283 Courtship of Miles Standish 282 Rime of Ancient Mariner 317 L'Allegro. Milton 297 Poems. Southey 329 Dante's Inferno. Vol. 330 Dante's Inferno. Vol. II Shropshire Lad Wilde's Balind Jail Poe's Poems Michael Angelo’s Sonnets 71 Poems of Evolution 146 Snow-Bound, Pied Piper Please order by number instead of titles. 79 Enoch Arden 68 Shakespeare's Sonnets 281 Lays of Ancient Rome 173 Vision of Sir Launtal 222 The Vampire. Kipling Science 408 Introduction to Einstein Hudgings 409 Great Men of Science 47 Animals of Anclent Seas Fenton 274 Animals of Ancient Lands Fenton 327 Ice Age. Finger 321 History of Evolution 217 Puzzle | of || Personality cho- Analysis 190 pue Analysis Fielding 40 Biolozy and Spiritual Phi- losophy 275 Building of Earth Evolution. Haeckel 2 Greta of itutsas Nace 238 Reflections on Science. Huxley Survival of Fittest. Tichenor Evolution vs. " Religion, Balmforth Electricity Explained Hypnotism Made Plain 33 Insects and Men Eugenics. Ellis Series of Debates 130 Controversy, Ingersoll Gladstone 43 Marriage and Greeley and Owen 208 Debate ‘on Birth Control Mrs. Sanger and Russell 129 Rome or Reason. Ingersoll ‘and Manning 122 171 206 and Divorce Spiritualism. Doyle and ‘McCabe Hag Life Any Meaning? Harris and Ward Capttaliom. “Seligman = & MeNeab-sinclair Debate on Socialism Miscellaneous ting Hints on Short Stories Book of Synonyms Rhymi ‘Dietionary How to Be an Orator 2 Faults in English What Expectant Mothers Should Know Care of the Baby Child ‘Training Nursing Every Girl Should ‘Mrs. Sanger Besant On Threshold of Sex How to Love Evolution of Love 203 Rights of Women. Ellis Aspects Birth Control 3 How to Live 100 Years Plutareh’s Rules Health 320 Prince. Machiavelli For in- stance, if you want “Carmen” simply write down ‘21 Remember the minimum quantity is 20 books— as many more as you like. Send money order, check (add 10c to personal checks for exchange), stamps or cash with all orders. If you want books shipped pre- paid, enclose 10 per cent of the amount of your order in addition. collect. Otherwise books will be sent express Orders will be filled at 5c rate if they arrive after April 30, provided postmark shows order was mailed before midnight of April 30. 10 cents per book. Canada and foreign price comicbooks.com