Judge, 1923-03-31 · page 2 of 36
Judge — March 31, 1923 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. It promotes a subscription offer for Judge magazine itself, using playful language and a cartoon illustration. The "Earl of Carnarvon" reference likely alludes to the 1922 discovery of King Tutankhamun's tomb by British archaeologist Lord Carnarvon—a major contemporary news event. The cartoon puns on this by showing a mustachioed figure digging, captioned "Early Portrait of the Earl." The advertisement pitches Judge subscriptions by urging readers to "dig" (invest $1.00) and become judges themselves of the magazine's content—"simple arithmetic, little 'ritin', lots of good readin' and mighty fine pictures." The subscription goes to an address in New York City. It's essentially a self-promotional advertisement using topical humor and wordplay to attract subscribers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE. Volume Published Weekly and Di ' 1g: The Earl of Carnarvon dug, and look what he got. Why Don’t You Dig? EARLY PORTRAIT OF THE EARL TOMB IT MAY CONCERN:— Start now, on our own personally conducted expe- dition. Excavate $1.00 from the old pocketbook, pin it to your card, then add your address and the simple words: “Judge for 10 weeks,” and mail to Judge, 627 West 43d Street, New York. After that, Judge for yourself. Simple ’rithmetic, little ’ritin’, lots of good readin’ and mighty fine pictures—priceless art treasures of the present brought to your home by Uncle Sam, every week. So, now we dig!