Judge — March 24, 1923 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

! World-Famous Pocket Series AM L Offered Until April 30 at Sen- °® sational Reduction! Size of Books 3 1-2x5 Inches. Books Printed Uniformly; Bound in Heavy Per Card Cover Stock. You Must Act Before Midnight April 30, 1923 Book I have sold 25,000,000 copies of my pocket series in three 5c per book. That is the problem I am working upon now, years. I find it cost approximately a million dollars to sell and I may solve it. I have a plan which I intend to try out ‘these 25,000,000 books. That means for every dime I re- with readers of this announcement. In brief, what I must ceived I had to spend five cents in order to make the sale. do is simply this: the sales cost per book must be reduced I have really been getting only five cents for each book. from 5c per book to Ic per book. That means we must get [ have solved the production problem—I produce these books five times as much business on the same advertising and at an shingly low cost. The actual cost‘above'the price distribution outlay. Am [asking too much? That remains of raw material is very slight indeed. This is because of to be seen. The response to this amazing announcement especially made machinery. Mass production has cut the will decide the question. There is nothing so convincing cost of the book, but distribution costs remain the same— san actual test, and that is the real re: Last Days Condemned Man. | rife of Mary. Queen of Scots | 380 Proverbs of Yugoslavia. 7 Hugo ‘fe of Johnson. Macaulay Science gurctuth of Strong. London Philosophy & Religion ins = Hanged.” Andreyev dle 'Thougnts, Jer MN Gulde to Nletasche. “Ha Animals" of Anctent Lands Sherlock Holmes Tales English as She’ Is) Spoke. Gulde to Plato. Durant 1 ee tsated Mollere i Andersen's Falry Tales Artemus Ward, His Book. | vzzle of Personality — Alice in Wonderland Whistler's Humor a yeh - Analysis Dream of Ball. Morris Wit of Heine. sfillot Hy r ne pega an . 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Frank Tolstol's Pasay of Lite | Metabe Richard Addison , Bikcteee: ingerslt fe Means to Me Has Life Any Meaning? tes Lite of st phy a aera Kondon Marris and Ward tant of Venice Tite of Lincoln Choice of Hooks, Carlyle Capitaliom, Seligman & 23 Hite of Joan of Are hasierfeld and: Ra Nears : — Thoread—the Man Who} za pritlateeeuee an poste MeNetginclair Debate on Fiction wren the, Aan Prlace of Peace, nya Poetry Neat he History of Rome, Gilles Confessions of Oplum Eater Memories of Lincoln of the Bes Jule Caesar ite Lincoin. Ingersoit Whitman : pope Kipling Historie Crimes. F Sub n of Women. Mill Today's Poetry. Anthology Miscellaneous ories. Kiplin sto mes. Finger Gubjection ot acne ¥ Ant % of Haron Mun- | 175 Selence of History. Froude Lamb's Essas's 4 342 Hints on News Reporting Witttam | LO Waterloo. | Hugo Essays, Chesterton set ol? } Hints on Short Stores acs vo 3p hes of Wik Liberal Education. Huxley aa SET Poe Book of Synonyms Speeches of Wilson 4 Literature € Art. 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