Judge — March 17, 1923 — page 21: what you’re looking at

What you’re looking at

This is **advertising content disguised as satire**, drawn by Laurence Fellows for Judge magazine. The cartoon depicts upper-class British gentlemen in an automobile discussing tires. "Hon. Freddy" asks naively about tyres, while "Ridley" enthusiastically endorses "Kelly-Springfields"—American tires—claiming they never blow or skid and are superior to British alternatives. The joke's target is unclear from the image alone, but the satire appears to mock British gentlemen for their ignorance about automobiles (a relatively new technology) and their deference to American products. The text below explicitly abandons satire to pitch Kelly tires' superiority. This represents **native advertising**: using humor and social commentary to sell a product while appearing to critique British class pretension or technological backwardness. The irony is that the "satirical" critique ultimately serves to promote American manufacturing.