Judge, 1923-01-20 · page 35 of 36
Judge — January 20, 1923 — page 35: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement**, not a political cartoon. It promotes Nujol, a mineral oil laxative made by Standard Oil Company, marketed to parents concerned about childhood constipation. The image shows what appears to be a doctor or medical authority (standing, center) consulting with a mother and child, lending medical credibility to the product. The advertisement argues that traditional laxatives are dangerous and habit-forming, positioning Nujol as a safer "lubricant" alternative that mimics natural bodily functions rather than forcing evacuation. The tagline "Regular as Clockwork" plays on the period's obsession with regularity as a moral and health virtue. The copy emphasizes endorsements from physicians and hospitals, a common marketing strategy of the 1920s for pharmaceutical products sold without modern FDA regulation. There is **no satirical content or political cartoon** on this page—it's straightforward advertising using health anxiety and medical authority to sell a product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to Overcome Constipation in Children Physicians tell how to combat this condition in children without laxatives ATURE is a stern taskmaster. She permanent injury They start a dangerous, asks for strict obedience to certain often life-long habit, unless a more rational hygienic laws, chief among which is regular means is used in their stead. An authority and thorough elimination of poisonous food on child care advises mothers that the so- waste. Upon the mother rests the respon- called lubricating method is the proper one, sibility. Incomplete and irregular evacua- as its tendency is to correct constipation tions lead in time to chronic constipation, permanently. with its long train of major and minor ills Lubrication Biliousness, coated tongue, loss of appetite Jy perfect health, a natural lubricant keeps the food all warn that poisons from the intestines are — waste soft. Thus it is easily eliminated. But when flooding the little body. It is a serious con- you are constipated there is not enough of Nature's dition. Not only is nutrition and proper — lubricating liquid produced in the bowel to keep the I food waste soft and movin; To find something to growth interrupted at such a time, but the take the place of this natural lubricant, leading child is a prey to serious diseases. The medical authorities conducted exhaustive research germs of many contagious diseases find They discovered that the gentle lubricant, Nujol favorable lodgment in a child weakened by acts like this natural lubricant and thus replaces it. 5 As Nujol is not a laxative, it does not gripe, upset constipation . little stomachs nor interfere with school work or Laxatives start play It is not a medicine in any sense of the dangerous habit word, and like pure water, it is harmless and pleasant to take Mistol, a new product, Earneittz, “Bronchins, Noted specialists point Doctors recommend Nujol for children of all ness and acute paroxysms out that laxatives bring — [t is used in hospitals and by leading physicians the oT band Hay ie only temporary relief world over at the expense of Test Nujol yourself. Your druggist sells it Guaranteed by Nujol Laboratories Standard Oil Co. (New Jersey) For Constipation FREE es TRIAL Nujol, Room 828T, 44 Beaver Street, New York. For this coupon and 10 cents, stamps or coin, to cover packing and postage, please send me BOTTLE —veiratoterie of Nuiol and 16-pare booklet, “As the Twig Is Bent.” ee OY ee For booklet only, check here “] and send without money.) REGUS PAT. OFF. Name Address 1 Lubricant —Not a Laxative “Regular as Clockwork” Copyright 1923, S.0.Co. (NJ