Judge, 1923-01-13 · page 35 of 36
Judge — January 13, 1923 — page 35: what you’re looking at
What you’re looking at
This is a **naming contest advertisement** for *Film Fun* magazine, not a political cartoon. The page promotes a $50 prize (substantial money in the 1920s) for readers who submit the best stage name for an unnamed new film actress. The contest works as a marketing tool: readers must purchase the February issue to see photographs of the mystery starlet on pages 28-29, then submit name suggestions. The ad appeals to readers' creativity ("You've all had experience naming babies, boats and automobiles") and fantasizes about seeing their chosen name credited on screen. The lower section lists the magazine's contents—photo stories and portraits of silent film stars including Constance Talmadge, Pearl White, and Wallace Reid, representing major celebrities of the silent film era. This reflects early 1920s **fan culture and magazine marketing**, where reader participation contests drove subscriptions. The unnamed actress remains unidentified in this advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DID YOU EVER HAVE TO NAME A BABY? and did you gel paid for doing tt? Theres a CERTIFIED CHECK * $50 resting safely in the vaults of FILM FUN, waiting to be handed to the man, woman or child who picks the best name for a newly discovered film star—a rare and scintillating beauty whose pictures alone will inspire you—we’d say she’s about sweet twenty-two! Youll find three photographs of this new beauty on pages 28 and 29 of the February issue of Fin FUN, full figure, head and bust. And on the same pages you'll find full particulars and Conditions of the Contest. They are few and simple. You've all had experience naming babies, boats and automobiles, so why not try your hand at a screen star. Then, some day, you may see the name-child of your own brain flash before you on the silver screen, twinkling at} you in’ the electric lights of the Great White Way, hear it on the tongues of the film fans. You could not win Fifty Dollars more pleasantly! Even if you do not win, you'll have had the pleasure of studying a charming personality and seeking out the one best name for this new enchantress. Here’s your chance, fans! When you see the pictures you'll understand why we say, “she’s easy to look at and should be easy to name.” You'll find Finw FUN at any good newsdealers or at your local library. Or, send $1 to Fin FUN, 627 West 43d Street, New York City, and we'll send you this and the next. six issues, in addition. In this same February issue, now on sale, you'll find more than 140 clever pic- tures, remarkable fiction; full-page portraits of Alice Joyce, Constance Talmadge, Lila Lee and Glenn Hunter; more than 70 new jokes; brilliantly illustrated photo stories of Frank Keenan in Hearts Aflame, Nazimova in Salome, Betty Blythe in The Darling of the Rich, Wesley Barry in Heroes of the Street, Richard Barthelmess in Fury, Pearl White in Plunder, Madge Bellamy in Are You a Failure? Richard Dix in The Christian, Laurette Taylor in Peg 0° Vy Heart, Wallace Reid in Thirty Days, Jack Holt in Waking a Vian, Alice Brady in Miss- ing Millions, Bebe Daniels in The World's Applause, All-star Cast in Quincy {dams Sawyer, and Ethel Clayton in The Remittance Woman comichooks.comn