Judge, 1923-01-13 · page 3 of 36
Judge — January 13, 1923 — page 3: what you’re looking at
What you’re looking at
# Content Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Arthur Murray's dance instruction course, promoting his "learn-to-dance-at-home" method. The illustrations show **well-dressed couples in 1920s formal attire** at social events—typical aspirational imagery for the era. The text emphasizes that anyone can learn popular dances (Fox Trot, Waltz, etc.) in one evening without a partner or music, using Murray's correspondence course. The testimonials from named individuals (a governor, judges, and society figures) serve as endorsements of credibility and social legitimacy. The "Send No Money" offer was a common direct-mail marketing tactic of the period. This reflects early 20th-century anxieties about social dancing skills and self-improvement through mail-order instruction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Free Proof WM ~ You Canlearn to Dance . = In One Evening at Home! ’ ) Why be a wallflower?) Why miss most of the real fun when you can so easily learn to dance in a single evening right in the privacy of your own home? EEK end parties—little social af- fairs—formal and informal occa- sions—regular dances—the phono- graph or orchestra going with toe-tickling music—couples whirling around, dancing the very latest steps—everybody happy, carefree, and having a fine time! It’s a shame for you not to know how to dance, when it is so easy to learn. Arthur Murray, America’s greatest dancing teacher, has perfected a wonderful new method that enables you to learn any of the very latest dances in a few minutes—and to learn all of few hours. you don't know one step from another, you can very quickly learn to dance ina single evening through this method. You don’t need to leave your home to learn—you can er any dance in your own room after a few practice steps. And you can now prove it—at Arthur Murray’s expense. He will teach you to dance in one evening or your les- sons won't cost you a cent. Then, at the very next affair when dancing begins, you can step right out with absolute confi- dence that every movement you make is perfectly correct, whether you are dancing the F Trot, One Step, College Rock, Conversation "Walk, Waltz, or any of the newer s of teachin ncing teachers in Tenn., and Bir Your instructions are better than the ind thru your met T will do all J.T. BERRY Anniston, Ala T am well T have ta gton, W mingham, Ala. personal coming a good dai get new pupils for you I want to tell you how wonderful your course is. I was taught by other dancing teachers, but I prefer your lessons because I accomplished more and learned =m ickly thru your lessons than by other tea m now enjoying myself very much and advise e who want to know the cor way of Tam ing m: your lessons y pleasant hours. E. P. MORRIS 3407 Elgin Ave. Winnipeg, Manitoba, Can ssons. Peopl ‘one grasps the idea 1 feel grateful to you. GRACE THREFALL Guler, Wash m delighted with the T have made use of all the instructions sent me and am well pleased with the course BEULAH ROGERS, 4471 Monroe Street, Chicago, Ill aX Que, course has given ood knowledge of jancing. 1 am getting along WILLIAM KOLICH, Elizabeth, N.'J. I know your lessons pretty well. I attended a dance Thursday and got a compliment o: anc ing. You know I never danced before hen I got into the ballroom I was the equal of them all. They sure were surprised ARMOND MAROHL, Mayville, Wis, I must say that your dancing course is just simply hight was the first time I danced. ancers they all marveled at how well I danced HILDA WERTH, ‘Hampton, Neb: Learn Without Partner or Music With Arthur Murray's remarkable correspond- ence method, you don’t need anyone to explain the sim- ple instructions —neither do you actually re- quire music. After you have learned the steps alone in your own room, you can dance perfectly with anyone. It will Iso be quite y for you to dance in correct time on any floor to any or- chestra or pho- nograph music. Arthur Mur- is recog- nized as Amer- ica’s foremost authority on so- cial dancing. Such people as the Vanderbilts, Ex-Governor Locke Craig, of N. C., as well as scores of other socially prominent people, chose Mr. Murray as their dancing instructor. In fact, dancing teachers the world over take lessons from him. And more than 90,000 people have successfully learned to become wonder- ful dancers through his learn-at-homesystem. Special Free Proof Offer Private instruction in Mr. Murray's studio would cost you $10 for each lesson. But through his new method of teaching dancing in your own home, you get the same high class instruction at a ridicu- lously low price. And if you aren't de- lighted, it doesn’t cost you a penny. Here is Mr. Murray’s special offer— made for a limited time and the right is reserved to withdraw it at any time with- out notice. He will send you the following sixteen lessons for five days’ free trial. The Correct Dancing Position—How to Gain Confidence—How to Follow Success- fully—The Art of Making Your Feet Look Attractive—The Correct Walk in the Fox Trot—The Basic Principles in Walt: How to Waltz Backward—The Secret of Leading—The Chasse in the Fox Trot—The Forward Waltz Step—How to Leave One Partner to Dance with Another—How to Learn and Also Teach Your Child to Dance —What the Advanced Dancer Should Know—How to Develop Your Sense of Rhythm—Etiquette of the Ballroom. 1 This is Arthur Murr Instructor to. the many other fashionable people how to danc unique easy learn-at- Dancing Vanderbilts and ‘people. He has taught more than 60,000 hrough” his ye methods. Aren't they foolish to derful danc- y when they could so quickly learn to dance their own home? Send No Money—Not One Cent All you need to do to get these sixteen lessons is to simply fill in nd mail the coupon and_ the complete sixteen lessons will be promptly sent. When the postman hands them to you, just deposit $1.00 with him, plus a few cents postage, in full payment. Then ex- amine the system carefully for five s, follow the easy instructions and prove to yourse that you have found the quick- est, easiest, most delightful method to learn to dance. If, within 5 days you desire to do so, return the course and your dollar will be promptly refunded to you. But if you decide to keep the course—as you surely will—it is yours without any further payment. You positively cannot fail to become a perfect dancer if you follow the few ea: instructions. In fact your satisfaction guaranteed. Remember, you send no money in advance, just sign and mail the coupon and the ‘complete sixteen-lesson course will come to you by return mail. But mail the coupon now—you may never see this offer again. ARTHUR MURRAY Studio) S76 801 Madison Ave. New York ARTHUR MURRAY, Studio 876 801 Madison Avenue, New York To prove that you can teach me to dance in one eve. at home you may send the sixteen-lesson-course id when the postman it to me I will deposit $1.00 with h cents postage) in full pay- I decide to return the course refund my money promptly da; ay nd you wil and without Name Address City 5 4 If apt to be out when postman calls you may send the dollar with coupon and we will pay postage. Price out- side U. S. $1.10 cash with order. =