Judge, 1922-11-18 · page 2 of 36
Judge — November 18, 1922 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire**. It's a full-page ad for "Nuiol," a commercial laxative product from the early 20th century. The image shows a distinguished older man (likely meant to represent a physician or medical authority) gesturing thoughtfully. The ad claims doctors say "Constipation causes many grave diseases" and positions Nuiol as a solution. The marketing strategy relies on medical authority and fear-based messaging—common in early pharmaceutical advertising before FDA regulation. The product is pitched as a "lubricant, not a laxative," emphasizing gentleness. The "FREE TRIAL BOTTLE" coupon at bottom was a standard direct-response marketing technique of the era. This reflects how patent medicines exploited digestive anxiety to drive sales, a practice that eventually prompted stricter advertising regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Constipation causes many grave diseases” | —say Doctors DISTINGUISHED pnysician compares con- thority an inestimable amount of injury is done by A sipation to a thief who, unobserved, steals these intestinal irritants, most of which provide J away the health we believe we are so carefully temporary relief only at’ the expense of permanent guarding. This steady sapping of vitality is the — injury ‘ result of the continuous action of intestinal poisons — No wonder that science has sougnt a newer, better | upon the bodily org: way to overcome constipation. After years of study I At first their evil effects are not apparent, says a there has been found in lubrication a means as simple noted specialist of intestinal diseases. But as the — as Nature itself slow dropping of water wears away the hardest stone sails so do the various defences of the body give way in Labrication time. All the vital organs suffer and the individual In perfect health a natural lubricant keeps the food ; may become the victim of one or more serious diseases waste soft. Thus it is easily eliminated. But when ; The brain and nerves show evidences of this poisoning YoU.aFe constipated there is not enough of Nature s f lubricating liquid produced in the bowel to keep the neurasthenia, chronic headache, neuritis, neu- ‘ SOT en ea coe in ects We, food waste soft and moving. To find something to Moke hotches, cluptionsond the hike, take the place of this natural lubricant, leading { He diet at this evstematic poiconing upon the medical authorities conducted exhaustive research. ‘ arteries is a gradual hardening and thickening of the They discovered that the gentle lubricant. Nujol, ‘ eT On ee eee doa ising acts like this natural lubricant and thus replaces it. Bright’sdisease, and the liver cannot functionproperly. ASNujol is not a laxative, it cannot gripe. Moreover, a Y- by preventing straining, Nujol not only soothes the These are some of the evils which a recent congress of <tfitring of Themorthoids (piles), but’ relieves the physicians and surgeons in London found were caused —jrritation, brings comfort and helps to remove them. by poisoning resulting from — Nujol is not a medicine in any sense of the word ! siidel chronic constipation and, like pure water, it is harmless and pleasant to istol, a new product, for fake Colds hee hed Nawal Cotare Constipation can be avoided [hese facts have led to its adoption in leading hospitals ss und acute parorysms of | Nigt by the use of laxatives throughout the world for the relief of constipation and a and Hay Ma. rs of Nu or cathartics, for in the — Fesulting ailments opinion of an eminent au- Test Nujol yourself. For sale by all druggists Guaranteed by Nujol Laboratories Standard Oil Co. (New Jersey For Cominpanen Nujol, Room 828R, 44 Beaver Street, New York. c | 10 cents, stamps or coin, to cover packing 3 ; ; : trial bottle of Nujol and 24-pa é ir 4 For booklet only, check here aus baron, Address A Lubricant—Not a Laxative plished Weekly and copyrighted 1 few Co.; Willan Green, Pres Eo St MDoanel, Fre Dr Oreens hecretary