Judge, 1922-11-04 · page 35 of 36
Judge — November 4, 1922 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a **full-page advertisement** for a book subscription service. The page promotes a 4-volume set of works by Charles Paul de Kock, a 19th-century French author, being sold by the Brunswick Subscription Company at the bargain price of $2.90 (advertised as below cost). The image shows the actual books: an open volume displaying a frontispiece illustration and decorative title page, alongside three closed volumes with dark spines. The ad uses classic early-20th-century marketing language—emphasizing scarcity ("limited number of sets"), value ("approximately $10" retail), and quality ("finest American libraries")—to encourage immediate purchase. This type of direct-mail book promotion was common in Judge magazine, which mixed editorial content with advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4. volumes of THE WORKS OF CHARLES PAUL Dr KOCK $2.90 T IS A REMARKABLE OPPORTUNITY for you to get the best liked stories of this famous French author, in a handsome library edition, at an unequalled price. The volumes are 514 x 814 inches in size, printed from large type, on fine quality antique book paper, with title pages in color and beautiful frontispieces. The volumes are uniformly bound in crimson cloth, stamped in gold, gilt tops. This set would sell at your book store for approximately $10, but we have only a limited number of sets on hand and, to close them out at once, are offering them to you at LESS THAN COST. The works of Charles Paul De Kock may be counted among the world’s classics and, in this beautiful edition, they would be fitting in the finest American libraries. If you have patronized any of our remarkable book sales during the past year you may be certain that this is another unique opportunity, one that affords you the opportunity to make a real “book investment.” Send us your check or money order at once for $2.90 and this handsome set will go to you, carefully packed and transportation charges prepaid. If the supply is exhausted when your order comes, your remittance will be returned the same day received; only a limited number of sets remain. Brunswick Subscription Company 627 West Forty-third Street, New York City