Judge, 1922-10-28 · page 35 of 36
Judge — October 28, 1922 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward advertisement for "Everyman's Guide to Motor Efficiency," the 7th edition. The page shows the book's cover (embossed with decorative flourishes) and promotional text. Judge magazine is advertising this instructional manual for automobile owners, emphasizing its comprehensive nature (320 pages, 250+ photographs) and practical value. The pitch targets early 20th-century car owners with a money-back guarantee and claims the book surpasses manufacturers' own instruction manuals. The ad stresses durability (waterproof binding) and utility—that it will "save you money and increase comfort and efficiency." This represents Judge functioning as a publisher/retailer, not as satire. The only mild wordplay appears in the closing: "then judge for yourself"—a pun on the magazine's name.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW 7TH EDITION HIS remarkable book is worth its ht in gold to ev ‘y owner of a motor car. Every automobile manu- facturer recognizes the actual need for just such a book as this, as is proven by the “Book of Information” or “In- struction Book,” which comes with your car. But no motor car manufacturer has ever been willing to go to the trou- ble, or make the investment, necessary to produce a book such as this—the best book published to date on the modern motor car. Size 614 x 914 inches; 320 pages; printed on heavy plate paper; illustrated with more than 250 photographs and dia- gram engravings; flexibly bound in beautiful gray embessed fabrikoid— waterproof and more beautiful than leather; gray edges and end leaves. END $3.00 and a copy of this remarkable book will go to you by return mail, carefully packed, charges prepaid. Examine and study it for 5 days and then, if you are not completely satisfied, your money will be re- funded without question. This book will save you money and increase the comfort and efficiency in the operation of your car. Do not take our word for it or that of the hundred thousand other motorists who own and use it see for yourself. Send $3.00, check or money order, to the Motor Depart- ment, JUDGE, 627 West Forty-third Street, New York City. The book will go to you by return mail; then judge for yourself.