Judge, 1922-10-14 · page 2 of 36
Judge — October 14, 1922 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a cartoon or satirical content. It promotes "Everyman's Guide to Motor Efficiency," a 320-page instructional book about automobile operation and maintenance published in the 7th edition. The ad emphasizes the book's value to car owners, claiming no automobile manufacturer had previously invested in producing such comprehensive guidance. It highlights the physical specifications (6½ x 9½ inches, over 250 photographs) and binding quality. The sales pitch offers a $3.00 purchase with a five-day money-back guarantee, positioning the book as money-saving and practical. The advertiser is the Motor Department at Judge magazine, located at 627 West 43rd Street, New York City. This reflects early 20th-century consumer culture around automobiles, which were still relatively new technology requiring owner education.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW 7TH EDITION HIS remarkable book is worth its weight in gold to every owner of a motor car. Every automobile manu- facturer recognizes the actual need for just such a book as this, as is proven by the “Book of Information” or “In- struction Book,” which comes with your ear. But no motor car manufacturer has ever been willing to go to the trou- ble, or make the investment, necessary to produce a book such as this—the best book published to date on the modern motor car. Size 614 x 914 inches; 320 pages; printed on heavy plate paper; illustrated with more than 250 photographs and dia- gram engravings: flexibly bound in beautiful gray embossed fabrikoid waterproof. and more beautiful) than leather; gray edges and end leaves. Sin $3.00 and a copy of this remarkable book will go to you by return mail, carefully packed, charges prepaid. Examine and study it for 5 days and then, if you are not completely satisfied, your money will be re- funded without question. This book will save you money and increase the comfort and efficiency in the operation of your car. Do not take our word for it or that-of the hundred thousand other motorists who own and use it see for your Send $3.00, check or money order, to the Motor Depart- ment, JUDGE, 627 West Forty-third Street, New York City. The book will go to you by return mail; then judge for yourself. nd Clans Matter, Octo 1 eens Pre; Douglas Hl Couke: 4