Judge — October 7, 1922 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

re Wea Nation of Low-Brows? It is charged that the public is intellectually incompetent. Is this true? It is charged that the public is afraid of ideas, disinclined to think, unfriendly to cul- ture. Without Cultural Leadership The main criticism, as we find it, is that the people support ventures that unworthy, that represent no cultural standards. The public is fed on low- brow reading matter, low-brow movies, low-brow theatrical productions, low- brow mu: low-brow newspapers, low- brow magazines. We think the criticism is unfair in that it does not recognize the fact that the public is without cultural leadership. _Those spark get off by themselves. the public has never had a real chance, never had an opportunity to get ac- quainted with the great and the beautiful things of life. Given half a chance, the public will respond. We believe there has been enough talk about the public’s inferior taste. The We believe This is a serious matter. who have the divine | time has come to give the public an opportunity to find out something about philosophy, science and other higher things And it must be done at a low because the erage — person's book is not fat. As it stands, the ners charge about five dollars a volume, and then wonder why people stand aloof. We believe we have a way to find out | if the peopl interested in the deeper problems of li And the first thing we decided was to fix a price that shall be | within the reach of the person with the most slender purse. We have selected a library which we going to ¢ the public at | an absurdly low pr We shall do this to find out if it is true that the public is not going to accept the better things y of 25 books, The facts should be faced frankly and honestly when once given the chance. And we shall make the price so inviting that there Il be no excuse on the ground of expense. All Great Things Are Simple Once the contents of the following are absorbed and digested, we believe a person will be well on the road to culture. And by culture we do not mean something dry-as-dust, something incomprehensible to the average mind— genuine culture, like great sculpture, can be made to delight the common as well the elect. The books listed below are | simple works and yet they are —all great things are simple. TI re serious works, of course, but we do not think the public will refuse to put its mind on serious topics. Here are the | 25 books: Are the People Ready to Read These 25 Books? Schopenhauer’s Essays. For those who ard philosophy as a thing of abstractio vague and divorced from life, Schopenha revelation. rial and Death of Socrates. literature as well as This sound Meditations of Marcus Aurelius. This old Roman emperor was a paragon of wisdom and virtue. He will help you. The Discovery of the Future. H. G Wells asks and answers the question: Is life wzard struggle? Dialogues of PI his volt you into Plato's immortal cirele. Foundations of Religion. wsks and answers the question how did religious ideas originate? Studies in Pessimism. Schopenhauer presents a well-studied viewpoint of life : substance of his philosophy The Idea of God in Nature. 25 Books---2,176 If these books were issued in the ordinary way they mighi cost you as much as a hundred dollars. We have takes Prof. Cook Where and decided to issue them so you can get | all of them for the price of one ordinary book. That sounds inviting, doesn’t it? And we mean it, too! Here are 25 books, containing 2,176 pages of text, all neatly printed on good book paper, 314x5 inches , bound securely in card cover paper. You can take these 25 books with you when you go to and from work. You | ean read them in your spare moments. You can slip four or five of them into a pocket and they will not bulge. You can investigate the best and the soundest ideas of the world’s greatest philosophers —and the price will be so low as to as- tonish you. No, the price will not be $25 for the 25 volumes. Nor will the price be $5. The price will be even less than half that sum. Yes, we mean it. John | Stuart Mill. How the idea of God may con naturally from observation of nature is plained in this volume. Life and Character. Goethe of his study and observation is this volume Thoughts of Pascal. Pases about God and the Universe, in and pury lym pis of ancient mythology Stoic Philosophy. Prof. Gilbert He tells what his belief consisted of, how it was discovered, and what we can today learn from: it G Known and Unknown. A really important work. Nietzsche: Who He Was and What He Stood For. A carefully planned study. Sun Worship and Later Beliefs. Tich- enor. A most important study for those who wish to understand ancient religions. Primitive Beliefs. Tichenor. The fruits xplained in thought a and henor. A study Samuel Butler. You get clear idea from this account of the beliefs of primitive man. hree Lectures on Evolution. Ernst expressed so you can under- ‘From Monkey to A comprehensive review of the Darwinian theory. Survival of the Fittest. “Another phase of Darwinian theory. Evolution ys. Religion. | this discussion. Reflections on Modern Science. Prof. Huxley's reflections definitely add to your knowledg, Biology and Spiritual Philosophy. interesting and instructive work Bacon’s Essays. You should read An essays contain These much sound wisdom that still holds, friend greater Emerson's Essays. Emerson w of Carlyle, and some philosopher. Tolstoi’s Essays. His ideas will direct you | into profitable paths of thought respects Pages---Only $1.95---Send No Money Believe it or not, the price will be only $1.95 for the entire library. That’s less than a dime a volume. In fact, that is less than eight cents per volume. Surely no one can claim he cannot afford to buy the best. Here is the very best at the very least. Never were such great works offered at so low a price. All you have to do is to sign your name and | address on the blank below. You don’t have to send any money. Just mail us the blank and we will send you the volumes described on this page—you will pay the postman $1.95 plus postage. And the books are yours. If you want to send cash with order remit $2.25. Are we making ¢ a mistake in advertising | works of cultur » we doing the | impossible when we ask the people to | read serious works? Are we wasting our | time and money? We shall see by the | manner in which the blank below comes into our mail. - - - Send No Money Blank - - - Haldeman-Julius Company, Dept. K-27, Girard, Kans. I want the 25 books listed on this page. I want you to send me these 25 books by arcel post. On delivery I will pay the $1.95 plus postage, and the to be my property without further yments of any kind. Also, please send me one of your free 64-page catalogs. da or other foreign countries must send $2 with order.